• Products and Services

  Products & Services Mavic produces far better product content when it knows what you actually sell. Add your catalog once and you can @-mention any product in any request after that. Where to find it Go to Brand DNA → Products and services. If you went through onboarding, the products Mavic found on your website are already here. Check them before adding more. You have three ways to add products. Option 1: Import from your website or a PDF The fastest way, for any number of prSome readers

• Brand DNA Overview

  Brand DNA: the complete guide Brand DNA is the most important page in Mavic. It's where you teach Mavic everything it needs to know about your brand: your voice, your visuals, your audience, your products and the words you never want to see. Every time Mavic creates content for you, it reads your Brand DNA first. A blank Brand DNA produces generic AI content. A rich Brand DNA produces content that feels written by someone who actually works at your company. This guide gives you the lay of tFew readers

• Ban List

  Ban List The Ban List tells Mavic which words and phrases to avoid in everything it writes for your brand. It's the fastest fix when outputs drift off-brand. What to put on it Three categories make up most ban lists. 1. AI clichés Words that immediately make content feel AI-written. Common offenders: "unleash", "unlock", "harness" "in today's fast-paced world" "game-changer", "revolutionary", "cutting-edge" "tapestry", "realm", "navigate the landscape" "delve", "elevate"Few readers

• Writing Style

  Writing Style A Writing Style is a documented set of rules for how your brand writes: tone, sentence structure, formatting, opening hooks and closing CTAs. It is the single biggest lever on copy quality in Mavic. If you only do one thing in Brand DNA beyond your logo and colors, do this. You can have several writing styles per brand, for example one for LinkedIn thought leadership, one for Instagram captions and one for blog posts. How many depends on your plan; if your plan has a limit, **TFew readers

• Visual Identity

  Visual Identity: logo, colors, fonts Your Visual Identity is the visual foundation Mavic uses every time it designs an image, template or post. It holds your logos, your brand colors, your fonts and your visual guidelines. Where to find it Go to Brand DNA → Brand Book → Visual Identity. Each tFew readers

• Templates

  Templates Templates are reusable design layouts. Build one once and Mavic can use it again and again to produce on-brand image posts. Templates Mavic already uses for you You don't need a template to get on-brand designs. When you ask for content in chat: Posts are built on layouts matched to your brand, using your colors, fonts and logo from Visual Identity. Flyers: ask for a flyer and Mavic fills one of 72 flyer layouts with your brand's colors, fonts and logo. **CarFew readers

• Brand Personality

  Brand Personality Brand Personality is how your brand feels: the character behind the words. It's the difference between a clinical software company and a witty one selling the same product. Mavic uses your Brand Personality on every piece of content it writes for you. A clear personality is what stops outputs from sounding like generic AI. Where to find it Go to Brand DNA → Brand Book → Personality. The section has two tiles: Archetype: your brand's character in a name andFew readers

• Customer Profiles

  Customer Profiles A customer profile is a written description of one of your audience segments: who they are, what they want and what they struggle with. When you tell Mavic to write for a customer profile, the output stops sounding like it's aimed at "everyone" and starts speaking to one real person. You can have several profiles per brand. Most small businesses have 2–4. How many you can add depends on your plan. Where to find them Go to Brand DNA → Customer profiles. If you wentFew readers

• Content Theme

  Content Themes A content theme is a recurring subject your brand cares about. Themes keep your social feed coherent month after month: instead of random posts, your audience starts to recognise the kind of content you publish. Examples of strong themes: "Founders behind the brand": interviews, origin stories, lessons "Sustainability in fashion": material breakdowns, supplier stories, repair tips "AI for solo marketers": workflows, tool reviews, prompt tips Most brands havFew readers

• Brand Positioning

  Brand Positioning Positioning is the answer to: "Why should anyone choose us instead of someone else?" It's not just your tagline. It's a clear statement of who you serve, what you uniquely offer and what you stand against. Once you've defined it, Mavic reinforces that position in every piece of content it writes. Where to find it Go to Brand DNA → Brand Book → Positioning. How to set it up If you don't have a positioning yet, click Add + (or the + in the empty tile, **Few readers