• Products and Services

  Products & Services Mavic produces dramatically better product-related content when it knows what you actually sell. Upload your catalog once and you can @-tag any product into any prompt forever after. How to add products Go to Brand DNA → Products & Services. You have three ways to add products: Option 1 — Add manually For one or two products. Click + Add and fill in: Name Category / sub-category Description — features, benefits, what makes it differPopular

• Writing Style

  Writing Style A Writing Style is a documented set of rules for how your brand writes — tone, sentence structure, formatting, opening hooks, closing CTAs. It is the single biggest lever on copy quality in Mavic. If you only do one thing in Brand DNA beyond filling in your kit, do this. You can have multiple Writing Styles per brand — for example, one for LinkedIn thought leadership, one for Instagram captions, one for blog posts. How to set it up Go to **Chat → Select Workflows → SeaFew readers

• Visual Identity

  Visual Identity: logo, colors, fonts Your Visual Identity is the visual foundation Mavic uses every time it generates an image, template, or design-led post. Three things go here: your logo, your brand colors, and your fonts. How to set it up Go to Brand DNA → Brand Book → Visual Identity. 1. Upload your logo Click the Brand Logo tile and uploFew readers

• Brand DNA Overview

  Brand DNA: the complete guide Brand DNA is the most important page in Mavic. It's where you teach Mavic everything it needs to know about your brand — your voice, your visuals, your audience, your products, your competitors, the words you ban. Every time Mavic creates content for you, it pulls from Brand DNA. A blank Brand DNA produces generic AI content. A rich Brand DNA produces content that feels written by someone who actually works at your company. This guide gives you the lay of tFew readers

• Templates

  Templates Templates are reusable design layouts. Build one once and Mavic can use it again and again to produce on-brand image posts in seconds. When to use a template You want every Instagram post to share a layout (e.g. "quote on top half, brand color block on bottom"). You publish a recurring series (e.g. "Tip Tuesday", "Founder Friday"). You need carousel slides with consistent slide-1 / slide-2 / slide-3 design. How to create a template Go to Brand DNA → Templates. 1Few readers

• Brand Personality

  Brand Personality Brand Personality is how your brand feels — the character behind the words. It's the difference between a clinical software company and a witty one selling the same product. Mavic uses your Brand Personality on every piece of content it writes for you. A clear personality is what stops outputs from sounding like generic AI. How to set it up Go to Brand DNA → Brand Book → Brand Personality. ![](https://storage.crisp.chat/users/helpdesk/website/-/4/d/c/5/4dc54cebe974Few readers

• Customer Profiles

  Customer Profiles A Customer Profile is a written description of one of your audience segments — who they are, what they want, what they struggle with. When you tell Mavic to write for a Customer Profile, the output stops sounding like it's aimed at "everyone" and starts speaking to one real person. You can have multiple profiles per brand. Most small businesses have 2–4. How to set them up Go to Brand DNA → Customer Profiles. Option 1 — Generate suggestions Click **GeneratFew readers

• Content Theme

  Content Theme A Content Theme is a recurring subject area your brand cares about. Themes keep your social feed coherent month over month — instead of random posts, your audience starts to recognise the kind of content you publish. Examples of strong themes: "Founders behind the brand" — interviews, origin stories, lessons "Sustainability in fashion" — material breakdowns, supplier stories, repair tips "AI for solo marketers" — workflows, tool reviews, prompt tips Most brandsFew readers

• Ban List

  Ban List The Ban List tells Mavic which words, phrases, or topics to avoid in everything it generates for your brand. It's the fastest fix when AI outputs drift off-brand. What to put on it Three categories tend to make up most ban lists: 1. AI-clichés Words that immediately make content feel AI-written. Common offenders: "unleash", "unlock", "harness" "in today's fast-paced world" "game-changer", "revolutionary", "cutting-edge" "tapestry", "realm", *"navFew readers

• Brand Positioning

  Brand Positioning Positioning is the answer to: "Why should anyone choose us instead of a competitor?" It's not your tagline. It's a clear statement of who you serve, what you uniquely offer, and what you stand against. Once you've defined it, Mavic will reinforce that position in every piece of content it writes. How to set it up Go to Brand DNA → Brand Book → Brand Positioning. Option 1 — Generate Click Generate. Mavic proposes a positioning statement based on your onbFew readers