Articles on: Brand DNA

Customer Profiles

Customer Profiles


A Customer Profile is a written description of one of your audience segments — who they are, what they want, what they struggle with. When you tell Mavic to write for a Customer Profile, the output stops sounding like it's aimed at "everyone" and starts speaking to one real person.


You can have multiple profiles per brand. Most small businesses have 2–4.


How to set them up


Go to Brand DNA → Customer Profiles.


Option 1 — Generate suggestions


Click Generate. Mavic suggests profiles based on what you sell and what you said during onboarding. Pick the ones that match your real audience and click Add.


Option 2 — Add your own


Click + Add and fill in the form:


  • Name — give the profile a memorable handle, e.g. "Solo Founder Sara", "Small-team Marketing Manager"
  • Demographics — age, role, location, income range
  • Goals — what they're trying to achieve
  • Pain points — what's currently in their way
  • Interests — what they care about beyond your product
  • Buying behavior — how they research, decide, and pay
  • Where they are — channels they use, communities they hang out in


The more concrete, the better. "Busy" is weak. "Has 30 minutes between school drop-off and her first meeting to do all marketing" is strong.


Using Customer Profiles in content


You can pull a profile into any prompt three ways:


  1. @-tag in chat. Type @, pick Customer profile, choose one. The tag turns into a chip in your prompt and Mavic uses that profile for the next generation. See Using @ to reference brand data.
  2. Select inside a workflow. Most content workflows (Facebook post, Instagram post, blog, email, etc.) have a Customer Profile dropdown.
  3. Mention by name. Even without @, if you write "Write this for Solo Founder Sara" and that profile exists, Mavic will use it.


Tips for strong profiles


  • One profile = one decision-maker. If you serve both small business owners and their assistants, that's two profiles.
  • Capture language they use. If your customers say "my books" not "accounting", write that down. Mavic will mirror it.
  • Update profiles when your audience shifts. Profiles aren't carved in stone. Re-read them every few months.


What changes when you use a Customer Profile


Without a profile, Mavic writes posts like:


"Boost your productivity with our new feature."


With "Solo Founder Sara" profile attached:


"When you're squeezing marketing into the 30 minutes before your first call, every saved click matters. Here's how to write a week of LinkedIn posts in one sitting."


Same product, completely different post. That's what Customer Profiles do.






Updated: May 2026


Updated on: 07/05/2026

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