Content Theme

Content Themes

A content theme is a recurring subject your brand cares about. Themes keep your social feed coherent month after month: instead of random posts, your audience starts to recognise the kind of content you publish.

Examples of strong themes:

"Founders behind the brand": interviews, origin stories, lessons
"Sustainability in fashion": material breakdowns, supplier stories, repair tips
"AI for solo marketers": workflows, tool reviews, prompt tips

Most brands have 2–4 themes running at once.

Where to find them

Go to Brand DNA → Brand Book → Content Themes.

If Mavic has analysed your social profiles, this section shows the content mix it saw in your posts, with the evidence behind each theme. You can edit or delete any of them.

Adding a theme

Click Add + (or the + in the empty tile, Add content theme).
Fill in:
- Title: short and memorable, for example "Tip Tuesday"
- Tagline: one line that captures the angle, for example "A weekly micro-lesson on email marketing for non-marketers"
- Description: what the theme covers, why it matters to your audience, and 2–3 example post ideas
- Weight (%): this theme's share of your posts. The drawer shows how much your other themes already add up to.
Click Add.

The more specific your description, the better Mavic stays on theme.

To change a theme, click its pencil (Edit content theme) and click Save. To remove one, click its bin (Delete content theme).

Want suggestions? Ask Mavic in chat: "Suggest three content themes for our brand." Add the ones that fit.

How Mavic uses content themes

Ideas: when you ask for post ideas, Mavic mixes them across your themes.
Content plans: when you ask Mavic to plan your week or month, it spreads posts across your themes.

Tips

Don't have too many. 2–4 themes at once is the sweet spot. More than that and your feed loses focus.
Make themes ownable. A theme should be something only your brand can credibly publish about. "Productivity tips" is too broad. "Productivity tips for hospital nurses" is much better.
Refresh every quarter. Retire themes that are getting stale. Add new ones around launches and seasons, and adjust the weights.

Updated: November 2026

Updated on: 01/11/2026

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