Content Theme
Content Theme
A Content Theme is a recurring subject area your brand cares about. Themes keep your social feed coherent month over month — instead of random posts, your audience starts to recognise the kind of content you publish.
Examples of strong themes:
- "Founders behind the brand" — interviews, origin stories, lessons
- "Sustainability in fashion" — material breakdowns, supplier stories, repair tips
- "AI for solo marketers" — workflows, tool reviews, prompt tips
Most brands have 2–4 themes running at once.
How to set it up
Go to Brand DNA → Content Theme.
Option 1 — Generate
Click Generate. Mavic proposes themes based on what you do and who you serve. Pick the ones that fit and click Add.
Option 2 — Add your own
Click + Add and fill in:
- Title — short and memorable, e.g. "Tip Tuesday"
- Tagline — one line that captures the angle, e.g. "A weekly micro-lesson on email marketing for non-marketers."
- Description — what the theme covers, why it matters to your audience, and 2–3 example post ideas
The more specific your theme description, the better Mavic can stay on-theme when generating.
How Mavic uses Content Themes
- Ideation — when you ask for post ideas, Mavic mixes ideas across your themes
- Social media plans — the Ideate workflow distributes themes evenly across the calendar
- Content gap suggestions — Mavic flags when you've over-indexed on one theme and ignored others
Tips
- Don't have too many. 2–4 themes at once is the sweet spot. More than that and your feed loses focus.
- Make themes ownable. A theme should be something only your brand can credibly publish about. "Productivity tips" — too broad. "Productivity tips for hospital nurses" — much better.
- Refresh quarterly. Retire themes that are getting stale. Add new ones around launches and seasons.
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Updated: May 2026
Updated on: 07/05/2026
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