Articles on: Brand DNA

Products and Services

Products & Services


Mavic produces far better product content when it knows what you actually sell. Add your catalog once and you can @-mention any product in any request after that.


Where to find it


Go to Brand DNA → Products and services.


If you went through onboarding, the products Mavic found on your website are already here. Check them before adding more.


You have three ways to add products.


Option 1: Import from your website or a PDF


The fastest way, for any number of products.


  1. Click Import.
  2. Under Import from URL or PDF, paste a product page or shop page address and click Import URL. Or click Upload PDF to use a catalog or price list.
  3. Mavic finds up to 8 products in each URL or PDF. Progress shows under Import progress, and on the Import button while it runs.


This works with Shopify, WooCommerce, Magento, PrestaShop, Squarespace and Wix shops, and most other product pages. If Mavic can't find any products, it tells you which shop platform it detected and points you to New product.


Option 2: Upload a CSV from Shopify or WooCommerce


For a large catalog.


  1. Export your products from your store. The Export products link under each platform explains how.
  2. Click Import, choose your store under Select store platform, and drop the CSV file under File upload.
  3. Click Import.


You can import up to 1,000 products this way. Need the format? Click Download sample csv.


Importing is a one-off copy, not a live sync. When prices or descriptions change in your store, import again or edit the product in Mavic.


Option 3: Add a product yourself


For one or two products.


  1. Click New product.
  2. Fill in:
    • Type
    • Name and Description (required): features, benefits and what makes it different
    • Page: where it lives on your site
    • Images: drop in product photos. They're also saved to your Library uploads.
    • Features and Unique selling points
    • Price, Pricing strategy and Distribution channels (optional)
  4. Click Create.


Using products in content


Once a product is saved, @-mention it in chat. Type @, pick Product, then choose the one you want. Mavic uses the product's name, description, images and price.


Create three Instagram posts that show off @Premium Dog Collar, written for @New Pet Parents.


Mavic now has the exact product and the exact customer profile, so the output is specific, accurate and on-brand.


What Mavic can do once it knows your products


  • Captions and post copy that speak to what the product actually does
  • Product images in new settings, using your product photos as a reference
  • Product-led blog posts featuring your product
  • Email campaigns with real product details and links
  • Carousel posts with a feature per slide


Keeping the catalog current


  • Edit a product any time: click it, change what you need and click Save.
  • Archive products you no longer sell. Open the product and click Archive, or select several in the list and archive them together.
  • Search with Search products, and switch between grid and list view.


Tips


  • Write descriptions like a marketer, not an engineer. Mavic uses them in its copy. "Brushed stainless, 304 grade" is fine; "Looks great after a thousand washes" is better.
  • Say what makes the product unique. If two of your products look similar, what's the difference? Capture it.
  • Add at least one image per product. Mavic uses it when it makes images of your product.




Updated: November 2026

Updated on: 01/11/2026

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