Generating images

Mavic makes brand-consistent images for social posts, blog headers, product shots and ad creative. This article covers how to ask for images, how to edit your own photos, how to work from a reference, and how to keep everything on-brand.

How to start

1. Ask in chat

Click + Start creating and describe the image:

A square image of a coffee cup on a wooden table, soft natural light, minimalist, in our brand colors.

Mavic plans the work, shows you the plan and asks before it makes anything. Click Let's go, or reply "go ahead". The image appears in the chat. See The chat: complete guide.

An image for a post, or a post with an image?

• "An image for a LinkedIn post" gives you just the image, sized for LinkedIn.
• "A LinkedIn post with an image" gives you the caption and the image together.

2. Edit your own photo

Attach a photo with + Add context (from your Library, Browse from stock or Upload) and say what to change:

Remove the other people from this photo.

Mavic edits your photo instead of painting a new one, so your product, people and setting stay as they are.

3. Work from a reference

Found an image whose look you like? Attach it as a reference and ask for your version:

Make a poster for our autumn menu in the style of this image.

Mavic keeps the reference's composition, style and light, and fills it with your brand's content.

4. Use a workflow

Click Workflows in the navigation and pick an image workflow. The form asks about the subject, style, mood, framing and aspect ratio. Click Review, then Start Creating, and Mavic opens a chat with your request.

Choosing a model

The model button in the message box shows Auto by default, which uses Mavic's chosen models. To pick one yourself, click it, choose Image, and select a model. Each shows whether it is Standard or Premium. Premium models are locked on the free plan.

Applying your brand

The cleanest ways to keep images on-brand:

• @-tag a template in your request: Mavic uses it as the layout.
• @-tag your logo to place it on the image.
• Mention your brand colors, for example "use our brand colors for the background". Mavic reads them from Brand DNA → Brand Book → Visual Identity.

Photorealistic and other styles

Mavic defaults to photorealistic images. For a different style, say so:

• "Style: flat illustration, bold outlines, vibrant brand colors."
• "Style: anime, soft pastels, dreamy lighting."
• "Style: cinematic photo, shallow depth of field, golden hour."

Be specific. Vague words like "futuristic" give uneven results; "neon-lit cyberpunk city with towering skyscrapers" gives consistent ones.

Changing an image

After Mavic makes an image, you can:

• Reply in the chat: "Make the lighting warmer and clear the clutter on the right." Mavic changes the image it just made.
• Open the image and type in Describe the change you want..., then Send feedback.
• Type what you want and click New version (the circular arrow next to the box) to remake it from scratch instead of editing it.
• Compare or restore an earlier version from Version history in the drawer.
• Click Upscale for a higher-resolution copy.
• Click Edit to adjust it yourself in the editor.

See Editing and versioning generated assets.

Tips for sharper output

• Describe the camera and lens: "shot on a 50mm portrait lens, shallow depth of field".
• Describe the light: "soft window light from the left, gentle shadows".
• Avoid contradictions: don't ask for "minimalist and busy" at once.
• Change rather than restart: small changes keep what's working.
• Use templates for predictability: they remove most of the variation.

Aspect ratios and where to use them

What Mavic assumes

When you don't say, Mavic picks sensible defaults:

• Lens: 50mm for portraits, wide-angle for landscapes, macro for close-ups
• Depth of field: shallow for portraits, deep for scenes
• Light: realistic, with soft shadows and depth

Override any of these in your request.

Several images that match

When you ask for several images at once, Mavic keeps them consistent: the same palette, light and subject treatment. For extra consistency, say so:

Three images of the same product on a beach at sunrise, under a blue overcast sky, and at dusk. Keep the product's position and angle identical.

Where your images go

Every image is saved to your Library. Use Filter or Generated media to find it. From there you can download it, use it in a post, or @-tag it in a later request.

Related articles

• The chat: complete guide
• Editing and versioning generated assets
• Templates
• Visual Identity
• Your library

Updated: November 2026

Updated on: 01/11/2026