Multi-channel publishing

Mavic lets you create one post and publish it to multiple connected channels at once — Instagram, LinkedIn, Facebook, X, Threads, TikTok, Bluesky.

Before you start

You need:

• The relevant social channels connected in Integrations. See Connecting social channels.
• A post created in Mavic (any of the methods in Creating social media posts).

How to publish to multiple channels

1. Open the post in the editor.
2. In the channel selector at the top, toggle on every channel you want to publish to.
3. For each channel, switch to its tab and tailor the caption (character limits, hashtags, mentions). See Editing captions per platform.
4. Click Publish to send all channels live now, or Add to Planner to schedule.

What gets adapted automatically

Mavic handles platform-specific formatting:

• Image aspect ratios — Mavic generates appropriate crops where needed (e.g. 1:1 for Instagram feed, 9:16 for stories, 1.91:1 for Facebook link previews)
• Character limits — flagged with a real-time count
• Hashtag count — limit suggestions per platform
• Link behavior — Mavic handles platform-specific link rendering (e.g. Instagram, where links aren't clickable in captions)

Common channel-specific quirks

• Instagram — links don't render as clickable in feed captions; use "link in bio"
• LinkedIn — videos must meet specific format requirements (MP4, max length); consider testing one video before scheduling many
• TikTok — paid partnership disclosures aren't editable from Mavic (see the TikTok known issue in TikTok integration)
• X — long threads must be created as multiple connected posts
• Facebook Pages — only Pages are supported, not personal profiles

Scheduling vs publishing now

What happens if a publish fails

If publishing fails on one channel (e.g. a token expired or the platform's API is down), Mavic:

1. Marks that channel's post as Failed in the Planner
2. Sends a notification (in-app and via Slack if connected)
3. Successful channels still go live — failures don't block successes

You can retry the failed post from the Planner. If a token is expired, reconnect the channel under Integrations. See Can't connect a social channel?.

Tips

• Tailor each channel. Don't publish identical copy to LinkedIn and X — it reads as lazy.
• Stagger publishing time. Audiences often overlap; publishing at slightly different times can extend reach.
• Match aspect ratios to the platform. A 16:9 image on Instagram looks bad — generate a square crop instead.
• Use the Planner to balance load. See your full week at a glance and avoid posting three things on the same day.

Related articles

• Creating social media posts
• Editing captions per platform
• Connecting social channels
• Planner overview

Updated: May 2026

Updated on: 07/05/2026