Multi-Channel Publishing
Multi-channel publishing
Mavic lets you create one post and publish it to several connected channels at once: Instagram, LinkedIn, Facebook, X, Threads, Bluesky and more.
Before you start
You need:
- The channels connected in Integrations. See Connecting social channels.
- A post made in Mavic (any of the ways in Creating social media posts).
Publishing from the chat
The quickest way is to ask Mavic in the chat where the post was made:
Publish this to Instagram and LinkedIn tomorrow at 9am.
Mavic shows a confirmation with the channels and time. Nothing is posted until you approve. Once it's done, the post's status shows in the chat. If the date or time is unclear, Mavic asks, using your workspace's timezone. See The chat: complete guide.
Publishing from the Post editor
- Click Post editor in the navigation, or open your post in it.
- Open the channel list and turn on every channel you want. Select all channels turns them all on.
- To tailor the caption for each channel, turn on Customize per channel and edit each one. See Editing captions per platform.
- Open the Publish tab.
- Turn on Publish now to post straight away, or pick a date and time.
- Click Publish (or Schedule).
To post to each channel at a different time, turn on Schedule per channel and set a date and time for each.
Scheduling vs publishing now
Option | When |
|---|---|
Publish now on, then Publish | Post straight away to all selected channels |
A date and time, then Schedule | Post later; the post shows on your Calendar |
Schedule per channel | A different time for each channel |
Save as draft | Keep working on it; it isn't scheduled |
What Mavic adapts for you
- Previews: the Preview tab shows how the post will look on each channel.
- Character limits: each channel shows its character count against its limit.
- Images that don't fit: Mavic flags them and offers Resize image to fit.
- Links: remember that Instagram doesn't make links in captions clickable; use "link in bio".
Common channel quirks
- Instagram: links in feed captions aren't clickable; use "link in bio".
- LinkedIn: videos must meet LinkedIn's format rules (MP4, maximum length). Test one video before scheduling many.
- TikTok: paid partnership disclosures can't be edited from Mavic (see TikTok paid partnership).
- Facebook: only Pages are supported, not personal profiles.
What happens if a publish fails
If publishing fails on one channel, for example because a connection expired or the platform is down:
- The other channels still go live. One failure doesn't block the rest.
- Mavic explains what went wrong in plain language. When a connection has expired, it prompts you to reconnect.
- To reconnect, go to Integrations, open the channel's More options menu (…) and choose Re-authenticate.
LinkedIn publishing stopped between 15 and 19 October 2026, when LinkedIn retired the version of its API Mavic used. It has worked again since 19 October. If a LinkedIn post failed in that window, publish it again.
See Publishing failed and Can't connect a social channel?
Tips
- Tailor each channel. Identical copy on LinkedIn and X reads as lazy.
- Stagger publishing times. Audiences overlap; slightly different times can extend reach.
- Match the aspect ratio to the platform. A 16:9 image looks poor on Instagram; ask for a square version instead.
- Use the Calendar to balance your week. See everything at a glance and avoid three posts on the same day.
Related articles
- Creating social media posts
- Editing captions per platform
- Connecting social channels
- Calendar overview
- The chat: complete guide
Updated: November 2026
Updated on: 01/11/2026
Thank you!