Creating content with Mavic

Mavic gives you three ways to create content. Pick the one that fits the moment.

The three ways

All three end in the same place: content in a chat that you can refine, schedule or publish.

Method 1: Ask Mavic in chat

Click + Start creating at the top of the navigation and say what you need, in your own words. Mavic plans the work, shows you the plan and asks before it makes or publishes anything. Click Let's go, or just reply "go ahead". See The chat: complete guide for the full flow.

Better requests produce better content. Use this pattern:

[What you want] for [which channel] about [topic], written for @[Customer profile], in @[Writing style]. [Optional: a CTA, a product, or an attached image.]

Example:

Three Instagram captions for our spring sale, written for @Eco-conscious Millennial, in @Friendly Conversational style. Include a soft CTA to shop now.

The @-tags pull in your saved customer profile and writing style. See Using @ to reference your saved brand data.

A few things Mavic does for you in chat:

• Posts are built on your brand's templates. Image posts use layouts matched to your brand, with your colors, fonts and logo.
• Flyers. Ask for a flyer and Mavic fills one of 72 flyer layouts with your brand.
• Your own photos. Attach a photo with + Add context and ask for a change. Mavic edits your photo instead of painting a new one.
• Research. Mavic can search the web and read websites while it works, for example to check a trend or an industry launch.
• Publishing. Ask Mavic to publish or schedule what it made. It shows a confirmation first and posts only after you approve.

Method 2: Run a workflow

Workflows are guided forms. Click Workflows in the navigation, then browse by category or use Search workflows here.

1. Pick a workflow.
2. Fill in the form. Click Next to move through its sections.
3. Click Review to see your request and the generated prompt. You can edit the prompt or Save prompt for later.
4. Click Start Creating. Mavic opens a chat with your request and takes it from there.

Workflows cover jobs like images, videos, social posts for each channel, blog posts, email marketing, press releases, brand setup and content planning.

Method 3: Start from your calendar

The Calendar is full of content starters:

• Ideas. Ideas Mavic gave you in chat sit in the Calendar's Ideas panel. Drag one onto a date, then click it and choose Create content.
• Holidays. Open Holidays, pick a country, and add a public or social holiday to a date. Click it and choose Create idea to get three content ideas for it.
• Notes. Click a note and choose Create post from Note to turn it into a post.

See Calendar overview and Adding things to your calendar.

Picking which method when

• You know what you want, or you're in a hurry: ask Mavic in chat.
• You want a structured piece without writing the request yourself: run a workflow.
• You don't know what to post: start from an idea or holiday, or ask Mavic for ideas.
• You're producing volume: ask Mavic to plan a month of posts, put the ideas on your calendar, then ask Mavic to make them.

What you can create

Related articles

• The chat: complete guide
• Using @ to reference your saved brand data
• Creating social media posts
• Generating images
• Generating videos
• Long-form content
• Getting ideas with Mavic

Updated: November 2026

Updated on: 01/11/2026