Tagging companies and people in posts

When you publish a social post, you can tag external companies or people so they're notified. This is different from @-mentioning your saved brand data in the chat. They look similar but do different things.

The two @ features in Mavic

If you want a post written for your customer profile "Sara", that's the chat @. If you want to tag Acme Co in a LinkedIn post so their page is notified, that's a mention in the post editor.

Tagging a company on LinkedIn

LinkedIn needs the company's official page URL. You can't type a company name freely.

1. Click Post editor in the navigation, or open your post in it.
2. Select your LinkedIn channel.
3. Open Channel settings.
4. Under Mention a company page, paste the LinkedIn company, organization or school page URL.
5. Click Insert.

The company is now tagged. When you publish, LinkedIn notifies the page admin. Companies you've tagged before appear as shortcuts below the field.

Only company, organization and school pages can be tagged this way on LinkedIn, not personal profiles.

Tagging people or pages on other channels

For Instagram, Facebook, X, Threads and TikTok:

1. Type @username in the caption.
2. If Mavic shows matching accounts, select the right one.
3. The mention is included in the caption when you publish.

Inviting collaborators on Instagram

1. In the Post editor, select your Instagram channel.
2. Open Channel settings and find Invite collaborators (up to 3).
3. Type the collaborator's username and click Add.

Each platform's tagging rules apply:

• Instagram: tags work in captions; collaborators share the post on their profile
• Facebook: @PageName works for pages you've interacted with before; less reliable for cold tags
• X: a plain @handle
• Threads: @handle works
• TikTok: @handle in the caption

Always check the preview before publishing

Open the Preview tab in the post editor and check that:

• The mention is tagged correctly
• Hashtags and formatting look right
• The post fits the channel's limits

If anything looks off, fix it before you publish or schedule.

Tips

• Use official URLs for LinkedIn tags. Copy them from the company's LinkedIn page.
• Don't over-tag. One or two relevant mentions per post is plenty.
• Tag for a reason. Tagging a brand that has nothing to do with the post looks spammy and won't help reach.
• Ask permission before tagging customers or partners in promotional content.

Related articles

• Creating social media posts
• Multi-channel publishing
• Using @ to reference your saved brand data

Updated: November 2026

Updated on: 01/11/2026