Tagging Companies and Users

Tagging companies and people in posts

When you publish a social post, you can tag external companies or users so they get notified. This is different from @-mentioning your saved brand data in the chat — they look similar but do different things.

The two `@` features in Mavic

Feature	Where	What it does
`@` in the chat input	Chat composer	References your saved brand data (Customer Profile, Product, Writing Style, etc.) for the next generation
`@ Mention` in the post editor	Post editor (e.g. when editing a LinkedIn post before publishing)	Tags an external company or person so they get notified when you publish

If you want to write a post that's tailored for your customer Sara, that's the chat @. If you want to tag Acme Co in a LinkedIn post so their page gets pinged when you publish, that's the post-editor @ Mention.

Tagging a company on LinkedIn

LinkedIn requires the official company URL — you can't free-type a company name.

Open the post and switch to the LinkedIn tab.
Place your cursor where you want the tag.
Click @ Mention in the editor toolbar.
Paste the LinkedIn company / organization / school URL.
Click Insert.

The company is now tagged. When you publish, LinkedIn notifies the page admin.

⚠️ Only company / organization / school pages are supported via this method on LinkedIn — not individual user profiles.

Tagging users or pages on other channels

For Instagram, Facebook, X, Threads, and TikTok:

Type @username directly in the caption.
Mavic shows you the live preview.
If the platform recognises the handle, the mention will appear correctly when published.

Each platform's tagging rules apply:

Instagram — tags work on captions; can also tag people on the image itself (use the image-tag field)
Facebook — @PageName works for pages you've previously interacted with; less reliable for cold tags
X — straightforward @handle
Threads — @handle works
TikTok — @handle in caption

Always check the preview before publishing

Click the Preview tab in the post editor. Verify:

The mention is correctly tagged (the username should appear as a clickable link)
Hashtags and formatting look right
The post fits within character limits

If anything looks off, fix it before clicking Publish.

Tips

Use official URLs for LinkedIn tags — copy from the company's LinkedIn page header.
Don't over-tag. One or two relevant mentions per post is plenty.
Tag for a reason. Tagging a brand that has no relationship to the post is spammy and won't help reach.
For people, ask permission when tagging customers or partners in promotional content.

Updated: May 2026

Updated on: 07/05/2026

Was this article helpful?

Thank you!