Getting Ideas

Getting ideas with Mavic

A blank page is the hardest part of marketing. When you don't know what to post next, ask Mavic.

Start from a new chat

Click + Start creating. A new chat greets you with suggestions based on what's coming up in your calendar this week, such as Plan my week, Fill the gaps or Add a holiday post. Click one to get going.

Ask Mavic for ideas

Describe what you need in your own words. Mavic plans the work, shows you the plan and asks before it starts. See The chat: complete guide.

A content plan

Plan four weeks of Instagram and LinkedIn posts for us. Two posts a week per channel, aimed at @Busy Founders, focused on awareness.

Useful things to include:

Channels: which platforms to plan for
Time span: one, two or four weeks
Goal: awareness, engagement or conversion
Audience: @-tag a customer profile
How often: posts per week, per channel
Themes: @-tag your content themes, or let Mavic propose some

Mavic returns a list of post ideas with the channel, format, hook and date for each.

Angles for one topic

Use this when you know the topic but not the angle:

I want to post about our support team's recent award. Give me 3 angles.

Mavic returns three distinct hooks, each suited to a different platform or audience.

A campaign

Give me a campaign concept for our spring launch: theme, channels, post mix and timing.

Ideas from what's happening

Mavic can search the web and read websites while it works, so you can ask for ideas tied to what's current:

What's trending in sustainable packaging this month? Give me three post ideas from it.

Prefer a form?

Click Workflows in the navigation and browse the planning and ideas workflows. Fill in the form, click Review, then Start Creating, and Mavic opens a chat with your request.

Keeping ideas

Ideas Mavic gives you in chat appear in the Calendar's Ideas panel, under Ideas from chat. From there you can:

Drag an idea onto a date to schedule it as a draft
@-tag it in a chat (type @, pick Idea)
Turn it into a post: open it and click Create from idea, or click it on the calendar and choose Create content

See Adding things to your calendar.

From idea to published post

Ask Mavic for ideas, or click a suggestion in a new chat.
Open Calendar, click Ideas, and drag the ideas you like onto dates.
Click an idea on the calendar and choose Create content. A post made from an idea takes over the idea's slot.
Change the post in the chat until it's right.
Ask Mavic to publish or schedule it. Mavic shows a confirmation and posts only after you approve.

This is how to fill a month of content in an afternoon.

Tips

Ask for more ideas than you need, then cut. Aim for three times what you'll publish.
Mix your sources. Some ideas from Mavic, some from holidays, some from your own gut. The variety keeps your feed interesting.
Refresh your plan monthly. Your audience and market shift; ask Mavic for a new plan to match.
Fill in your content themes. They make Mavic's ideas sharper and more on-brand. See Content Theme.

Updated: November 2026

Updated on: 01/11/2026

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