• Generating Videos

  Generating videos Mavic makes short-form videos for Reels, Shorts, TikTok, ads and product demos: from a text description, from a single image, or from two images that act as the first and last frame. Ask for a reel and Mavic writes the script, makes the clips and delivers one finished video. This article covers each method, which models support which mode, and how to keep videos on-brand with @-mentions. Ways to make a video Method What it does When to useFew readers

• Creating Social Posts

  Creating social media posts This article covers everything specific to social media posts: single-image, text-only, carousel and flyer formats. For images on their own, without a caption, see Generating images. For long-form content, see Long-form content. Three ways to create a social post 1. Ask Mavic in chat Click + Start creating and type: CrFew readers

• Multi-Channel Publishing

  Multi-channel publishing Mavic lets you create one post and publish it to several connected channels at once: Instagram, LinkedIn, Facebook, X, Threads, Bluesky and more. Before you start You need: The channels connected in Integrations. See Connecting social channels. A post made in Mavic (any of the ways in Creating social media postsFew readers

• Tagging Companies and Users

  Tagging companies and people in posts When you publish a social post, you can tag external companies or people so they're notified. This is different from @-mentioning your saved brand data in the chat. They look similar but do different things. The two @ features in Mavic Feature Where What it does @ in the chat The chat message box Points Mavic at your saved brand data (customer profile, product, writing style and so on) for what it makes next MentFew readers

• Generating Images

  Generating images Mavic makes brand-consistent images for social posts, blog headers, product shots and ad creative. This article covers how to ask for images, how to edit your own photos, how to work from a reference, and how to keep everything on-brand. How to start 1. Ask in chat Click + Start creating and describe the image: A square image of a coffee cup on a wooden table, soft natural light, minimalist, in our brand colors. Mavic plans the work, shows you the plan andFew readers

• Long Form Content

  Long-form content: blogs, press releases and email Mavic writes structured, edit-ready drafts of long-form content. This article covers blog posts, press releases and email marketing. Two ways to start Ask Mavic in chat. Click + Start creating and describe the piece: "Write a 1,200-word blog post on choosing a running shoe, for @Weekend Runners, in @Expert Friendly style." Mavic plans the work, shows you the plan and asks before it writes. See [The chat: complete guide](https:/Few readers

• Editing Captions Per Platform

  Editing captions per platform (and solving character limits) When you publish one post to several channels, character limits, formatting and tone all differ. Mavic lets you tailor the caption for each channel from a single post. Why captions need to be different Platform Character limit Style X (Twitter) 280 (free) / longer for paid Punchy, single idea, hashtags optional Threads 500 Conversational, light formatting Bluesky 300 PunchyFew readers

• Creating Content Overview

  Creating content with Mavic Mavic gives you three ways to create content. Pick the one that fits the moment. The three ways Method When to use Ask Mavic in chat Almost always. You describe what you want; Mavic works out the steps. Run a workflow You want a guided form for a structured piece, like a press release. Start from your calendar You want an idea, holiday or note to set the angle. All three end in the same place: content in a chaFew readers

• Getting Ideas

  Getting ideas with Mavic A blank page is the hardest part of marketing. When you don't know what to post next, ask Mavic. Start from a new chat Click + Start creating. A new chat greets you with suggestions based on what's coming up in your calendar this week, such as Plan my week, Fill the gaps or Add a holiday post. Click one to get going. Ask Mavic for ideas Describe what you need in your own words. Mavic plans the work, shows you the plan and asks before it startFew readers