• Generating Videos

  Generating videos Mavic can generate short-form videos for Reels, Shorts, TikTok, ads, and product demos — from a text prompt, from a single image, or from two images that act as the first and last frame. This article covers how each method works, which models support which mode, and how to keep videos on-brand using @-mentions. Three ways to generate a video Method What it does When to use Text-to-video You describe the video in words and Mavic generates itFew readers

• Creating Social Posts

  Creating social media posts This article covers everything specific to social media posts — single-image, text-only, and carousel formats. For images on their own (without a caption), see Generating images. For long-form content, see Long-form content. Three ways to create a social post 1. Quick prompt in chat Open Chats and type: ![](https://storagFew readers

• Long Form Content

  Long-form content: blogs, press releases & email Mavic's long-form workflows produce structured, edit-ready drafts. This article covers blog posts, press releases, and email marketing. Blog posts When to use Thought-leadership pieces SEO-driven articles Product deep-dives Tutorials and how-to guides How to create Click the workflow icon in the chat composer and pick Blog Post. The form asks: Topic / working title Target word count — typically 800–1,500Few readers

• Multi-Channel Publishing

  Multi-channel publishing Mavic lets you create one post and publish it to multiple connected channels at once — Instagram, LinkedIn, Facebook, X, Threads, TikTok, Bluesky. Before you start You need: The relevant social channels connected in Integrations. See Connecting social channels. A post created in Mavic (any of the methods in [Creating social media posts](https://mavic.crisp.help/en/article/creatingFew readers

• Creating Content Overview

  Creating content with Mavic Mavic gives you three ways to create content. Pick the one that fits the moment. The three ways Method When to use Type a prompt in chat You know what you want. Fastest. Run a workflow You want polished, structured output without writing the prompt. Start from an idea or holiday You want Mavic to suggest the angle. All three end in the same place: an editable draft inside the chat that you can refine, schedule, orFew readers

• Generating Images

  Generating images Mavic can generate brand-consistent images for social posts, blog headers, product variations, and ad creative. This article covers the image-generation workflow, how to get sharp results, and how to apply your Brand Kit and Templates. How to start You have three entry points: 1. From a chat prompt Generate a square image of a cofFew readers

• Editing Captions Per Platform

  Editing captions per platform (and solving character limits) When you create one post and publish it to multiple channels, character limits, formatting, and tone all differ. Mavic lets you tailor the caption for each channel from a single post. Why captions need to be different Platform Character limit Style X (Twitter) 280 (free) / longer for paid Punchy, single-idea, hashtags optional Threads 500 Conversational, light formatting | Bluesky | 300 | PunchyFew readers

• Getting Ideas

  Getting ideas with Mavic A blank page is the hardest part of marketing. Mavic's Ideate workflows are built to fix that. Use them when you don't know what to post next. The Ideate workflows Click the workflow icon in the chat composer and scroll to the Ideate category. You'll see: Social Media Plan — generates a multi-week plan tailored to your brand goals and audience Campaign Concepts — full campaign structure with theme, channels, post mix, and timing **Single PoFew readers

• Tagging Companies and Users

  Tagging companies and people in posts When you publish a social post, you can tag external companies or users so they get notified. This is different from @-mentioning your saved brand data in the chat — they look similar but do different things. The two @ features in Mavic Feature Where What it does @ in the chat input Chat composer References your saved brand data (Customer Profile, Product, Writing Style, etc.) for the next generation | **`Few readers

• Alt Text

  Accessibility: alt text for images Alt text is a short description of an image read aloud by screen readers. Adding alt text makes your posts accessible, improves SEO, and is now a baseline expectation for professional brands. Mavic generates alt text automatically — for new posts and for past Instagram posts you've already published. Alt text on a new post When you create a post with an image: ![](https://storage.crisp.chat/users/helpdesk/website/-/4/d/c/5/4dc54cebe974dc00/screenshot-20Few readers