Multi-Channel Publishing
Multi-channel publishing
Mavic lets you create one post and publish it to multiple connected channels at once — Instagram, LinkedIn, Facebook, X, Threads, TikTok, Bluesky.
Before you start
You need:
The relevant social channels connected in Integrations. See Connecting social channels.
A post created in Mavic (any of the methods in Creating social media posts).
How to publish to multiple channelsFew readersGetting Ideas
Getting ideas with Mavic
A blank page is the hardest part of marketing. Mavic's Ideate workflows are built to fix that. Use them when you don't know what to post next.
The Ideate workflows
Click the workflow icon in the chat composer and scroll to the Ideate category. You'll see:
Social Media Plan — generates a multi-week plan tailored to your brand goals and audience
Campaign Concepts — full campaign structure with theme, channels, post mix, and timing
Single PoFew readersCreating Content Overview
Creating content with Mavic
Mavic gives you three ways to create content. Pick the one that fits the moment.
The three ways
All three end in the same place: an editable draft inside the chat that you can refine, schedule, orFew readersGenerating Videos
Generating videos
Mavic can generate short-form videos for Reels, Shorts, TikTok, ads, and product demos — from a text prompt, from a single image, or from two images that act as the first and last frame.
This article covers how each method works, which models support which mode, and how to keep videos on-brand using @-mentions.
Three ways to generate a videoFew readersTagging Companies and Users
Tagging companies and people in posts
When you publish a social post, you can tag external companies or users so they get notified. This is different from @-mentioning your saved brand data in the chat — they look similar but do different things.
The two @ features in MavicFew readersCreating Social Posts
Creating social media posts
This article covers everything specific to social media posts — single-image, text-only, and carousel formats. For images on their own (without a caption), see Generating images. For long-form content, see Long-form content.
Three ways to create a social post
1. Quick prompt in chat
Open Chats and type:
Create three Instagram posts for our new spring collection, written for @Eco-conscioFew readersGenerating Images
Generating images
Mavic can generate brand-consistent images for social posts, blog headers, product variations, and ad creative. This article covers the image-generation workflow, how to get sharp results, and how to apply your Brand Kit and Templates.
How to start
You have three entry points:
1. From a chat prompt
Generate a square image of a coffee cup on a wooden table, soft natural light, minimalist, in @Brand Colors.
Mavic generates the image inline. Refine via follow-upFew readersEditing Captions Per Platform
Editing captions per platform (and solving character limits)
When you create one post and publish it to multiple channels, character limits, formatting, and tone all differ. Mavic lets you tailor the caption for each channel from a single post.
Why captions need to be differentFew readersLong Form Content
Long-form content: blogs, press releases & email
Mavic's long-form workflows produce structured, edit-ready drafts. This article covers blog posts, press releases, and email marketing.
Blog posts
When to use
Thought-leadership pieces
SEO-driven articles
Product deep-dives
Tutorials and how-to guides
How to create
Click the workflow icon in the chat composer and pick Blog Post. The form asks:
Topic / working title
Target word count — typically 800–1,500Few readers