Articles on: Creating Content

Creating Social Posts

This article covers everything specific to social media posts: single-image, text-only, carousel and flyer formats. For images on their own, without a caption, see Generating images. For long-form content, see Long-form content.

1. Ask Mavic in chat

Click + Start creating and type:

Create three Instagram posts for our new spring collection, written for @Eco-conscious Millennial, in @Friendly Conversational style.

Mavic plans the work, shows you the plan and asks before it makes anything. Click Let's go, or reply "go ahead". It then writes the captions and designs the images, building each post on a layout matched to your brand, with your colors, fonts and logo.

Each post opens in the platform's own preview, so you see it as your audience will.

An image for a post, or a post with an image? Say which you want:

"An image for a LinkedIn post" gives you just the image.
"A LinkedIn post with an image" gives you the caption and the image together.

To change a post, reply in the same chat: "make the caption shorter" or "use a darker background". Feedback on the design edits that post rather than making a new one. See The chat: complete guide.

2. The Post editor

Click Post editor in the navigation to write a post yourself. Choose your channels, write the caption, add media, and use Ask mavic to rewrite, shorten or restyle… when you want help with the copy.

Post editor highlighted in the navigation

3. A workflow

Click Workflows in the navigation and pick the post workflow for your channel. Fill in the form, click Review, then Start Creating. Mavic opens a chat with your request.

Workflows page with post workflows

Post workflows usually ask for your objective, customer profile, tone, topic and channel goals, plus optional keywords, hashtags, CTAs or an image.

Carousel posts (Instagram, LinkedIn)

Ask for a carousel the same way as any post. You can:

Let Mavic structure it, for example "5 slides: a hook, 3 content slides and a CTA"
Spell out what each slide should say
Ask for it in your brand's carousel template so every slide matches

A seven-page brand-building carousel is also in the public template gallery.

Flyers

Ask for a flyer, for example "a flyer for our open day on 12 November", and Mavic fills one of 72 flyer layouts with your brand's colors, fonts and logo. Edit it like any other design.

Reels, Shorts and TikTok

Ask for a reel and Mavic writes the script and makes the video. The reel arrives as one complete video, sized to the design and with your brand's headline style. If one clip fails, Mavic skips it so you still get the rest of the video.

You can also start from a still: attach an image and ask Mavic to animate it.

See Generating videos for the models and tips, and Instagram post formats for reel scripts.

Editing captions per platform

When a post goes to several channels, character limits and formatting differ:

Open the post in the Post editor.
With two or more channels selected, turn on Customize per channel.
Pick each channel and edit its caption: tighten for X, expand for LinkedIn, keep Instagram visual-led.

One post becomes a tailored multi-channel campaign without losing the original. See Editing captions per platform.

Tagging companies and people in a post

To mention an external company or person so they're notified, use the post editor, not the @ in the chat. See Tagging companies and people in posts.

Adding alt text

Ask Mavic in chat to write alt text for your images.

Once you have a post you like

Publish or schedule from chat. Ask "Publish this now" or "Schedule this for Tuesday at 9am". Mavic shows a confirmation with the channel and time and posts only after you approve. If the date or time is unclear, it asks, using your workspace's timezone.
Use the buttons. Open the post and click Schedule to pick a date and time, or open it in the Post editor and click Publish.
Approve by reply. When several posts are waiting, reply "approve the first two" or "redo the third one, warmer" instead of clicking each card.
Save the prompt so you can reuse it. See Saving prompts.

One clear job per post. Hook, insight, takeaway. Don't try to do five things at once.
@-tag your customer profile. A post written for a real person beats a post written for "everyone".
Use a writing style. The easiest way to stop sounding like generic AI.
Keep your templates up to date. Mavic builds image posts on them, so they lock in your colors, fonts and layout.
Iterate in the same chat. Refine in small steps rather than starting fresh.

Updated: November 2026

Updated on: 01/11/2026

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