Articles on: Creating Content

Long Form Content

Long-form content: blogs, press releases & email


Mavic's long-form workflows produce structured, edit-ready drafts. This article covers blog posts, press releases, and email marketing.


Blog posts


When to use


  • Thought-leadership pieces
  • SEO-driven articles
  • Product deep-dives
  • Tutorials and how-to guides


How to create


Click the workflow icon in the chat composer and pick Blog Post. The form asks:


  • Topic / working title
  • Target word count — typically 800–1,500 for SEO, 1,500–3,000 for thought leadership
  • Customer profile — who's reading this?
  • SEO keywords — primary plus 2–4 supporting
  • Tone & writing style — pick from saved Writing Styles
  • Outline preference — let Mavic propose, or paste your own


Mavic produces a full draft with headings, intro, body, conclusion, and a meta description.


Refining a blog


Edit directly in the document panel. You can:


  • Refine sections — highlight a paragraph and ask Mavic to rewrite or expand
  • Translate — convert to another language without losing brand voice
  • Add images — generate or attach hero and inline images
  • Generate meta tags — title, description, suggested keywords


See Tips & Tricks: Blogs for structure tips that boost engagement.


Press releases


When to use


  • Funding announcements
  • Product launches
  • Partnership news
  • Award wins
  • Major hires


How to create


Click the workflow icon and pick Press Release. The form asks:


  • News headline / what's the news
  • Date and location (dateline)
  • Boilerplate — the standard "About [Company]" paragraph that goes at the bottom
  • Quotes — from your CEO, partners, or customers (Mavic can draft these or use ones you provide)
  • Tone — formal/journalistic by default, but adjustable


Mavic produces a press release in standard format: headline, sub-headline, dateline, lede paragraph, body paragraphs, quotes, boilerplate, contact info.


Tips


  • Keep the headline factual. Marketing language belongs in the lede, not the headline.
  • Lead with the most newsworthy fact. Not the company history.
  • Include at least one strong quote with a real name and title.
  • Write the boilerplate once and save it — re-use across releases.


See Tips & Tricks: Press Release.


Email marketing


When to use


  • Newsletters
  • Product launch announcements to your list
  • Re-engagement campaigns
  • Customer stories
  • Promotions and sales


How to create


Click the workflow icon and pick Email Marketing. The form asks:


  • Campaign type — newsletter, launch, promotion, drip sequence
  • Subject line angle (Mavic generates 3–5 to test)
  • Customer profile
  • Goal — engagement, click, purchase, reply
  • Single CTA — one clear action per email
  • Length — short (150 words), medium (300), long (500+)


Mavic produces a draft with subject lines, preview text, body, and CTA.


Tips


  • One email = one job. Don't promote three things in one send.
  • Test subject lines. Ask Mavic to generate 5 variations and A/B test.
  • Personalize via merge tags. Add [First Name] style placeholders if your email tool supports them.
  • Lead with the reader's benefit, not your news.


See Tips & Tricks: Email Marketing.


Editing long-form content


The long-form editor lives inside the chat panel:


  • Highlight text → ask to rewrite — refine specific sections without affecting others
  • Add image — generate or upload
  • Refine the whole document — type a follow-up like "shorten by 30% and tighten the intro"
  • Restore versions — every refinement is saved as a version
  • Download — export as DOCX, PDF, or plain markdown


Saving long-form drafts


All long-form drafts are saved automatically to Library → All Assets.






Updated: May 2026


Updated on: 07/05/2026

Was this article helpful?

Share your feedback

Cancel

Thank you!