Long-form content: blogs, press releases and email

Mavic writes structured, edit-ready drafts of long-form content. This article covers blog posts, press releases and email marketing.

Two ways to start

• Ask Mavic in chat. Click + Start creating and describe the piece: "Write a 1,200-word blog post on choosing a running shoe, for @Weekend Runners, in @Expert Friendly style." Mavic plans the work, shows you the plan and asks before it writes. See The chat: complete guide.
• Use a workflow. Click Workflows in the navigation and pick the blog, press release or email workflow. Fill in the form, click Review, then Start Creating.

Mavic can search the web and read websites while it works, so you can ask it to research a topic, check recent news or read a source page before it writes.

Blog posts

When to use

• Thought-leadership pieces
• SEO-driven articles
• Product deep-dives
• Tutorials and how-to guides

What to tell Mavic

Whether you ask in chat or use the workflow, include:

• Topic or working title
• Target word count: typically 800–1,500 for SEO, 1,500–3,000 for thought leadership
• Customer profile: who's reading this?
• SEO keywords: a primary keyword plus 2–4 supporting ones
• Tone and writing style: @-tag a saved writing style
• Outline: let Mavic propose one, or paste your own

Mavic produces a full draft with headings, intro, body, conclusion and a meta description.

Refining a blog

Open the draft and change it, or ask Mavic in the chat. You can:

• Rewrite or expand a section: "Expand the second section with an example."
• Translate into another language without losing your brand voice
• Add images: ask for a hero image or inline images
• Write meta tags: title, description and suggested keywords

If your WordPress site is connected, open the blog and click Publish to send it to WordPress. See Publishing a blog post on WordPress.

Press releases

When to use

• Funding announcements
• Product launches
• Partnership news
• Award wins
• Major hires

What to tell Mavic

• The news: headline or what happened
• Date and location (dateline)
• Boilerplate: the standard "About [Company]" paragraph that goes at the bottom
• Quotes: from your CEO, partners or customers. Mavic can draft these or use yours.
• Tone: formal and journalistic by default, but adjustable

Mavic produces a press release in standard format: headline, sub-headline, dateline, lede, body, quotes, boilerplate and contact details.

Tips

• Keep the headline factual. Marketing language belongs in the lede, not the headline.
• Lead with the most newsworthy fact, not the company history.
• Include at least one strong quote with a real name and title.
• Write the boilerplate once and save it. Reuse it across releases.

Email marketing

When to use

• Newsletters
• Product launch announcements to your list
• Re-engagement campaigns
• Customer stories
• Promotions and sales

What to tell Mavic

• Campaign type: newsletter, launch, promotion or drip sequence
• Subject line angle: Mavic writes 3–5 to test
• Customer profile
• Goal: engagement, click, purchase or reply
• One CTA: one clear action per email
• Length: short (150 words), medium (300) or long (500+)

Mavic produces a draft with subject lines, preview text, body and CTA. If Customer.io is connected, open the email and click Push to Customer.io.

Tips

• One email, one job. Don't promote three things in one send.
• Test subject lines. Ask Mavic for 5 variations and A/B test them.
• Personalize with merge tags. Add [First Name]-style placeholders if your email tool supports them.
• Lead with the reader's benefit, not your news.

For more on structure and style, see Best practices for long-form content.

Editing long-form content

• Reply in the chat to change the whole document: "Shorten by 30% and tighten the intro." Mavic changes the draft it just made.
• Open the document and type in Describe the change you want..., then Send feedback.
• Click Edit to change the text yourself.
• Restore versions: every change is saved in Version history.
• Copy the text to paste it elsewhere.

See Editing and versioning generated assets.

Where long-form drafts go

All long-form drafts are saved automatically to Library → All assets.

Related articles

• Creating content with Mavic
• Editing and versioning generated assets
• Best practices for long-form content

Updated: November 2026

Updated on: 01/11/2026