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Alt Text

Accessibility: alt text for images


Alt text is a short description of an image read aloud by screen readers. Adding alt text makes your posts accessible, improves SEO, and is now a baseline expectation for professional brands. Mavic generates alt text automatically — for new posts and for past Instagram posts you've already published.


Alt text on a new post


When you create a post with an image:


  1. Open the post in the editor.
  2. Find the Alt text field next to the image (or under the image preview).
  3. Click Generate — Mavic produces a description based on the image and post context.
  4. Edit if you want to refine.
  5. Save.


When the post publishes, the alt text is sent to the platform.


Alt text for past Instagram posts


Mavic has a workflow specifically for adding alt text to Instagram posts you've already published.


  1. Click the workflow icon in the chat composer.
  2. Pick Alt Text for Past Instagram Posts.
  3. The form will list your recent Instagram posts that don't yet have alt text.
  4. Click Generate for each, review, and save.
  5. Mavic updates the post on Instagram with the new alt text.


This is a one-click way to retroactively make your feed accessible.


What good alt text looks like


  • Describe what's actually in the image, not what the image is for.
  • Be specific but concise — aim for 50–125 characters.
  • Don't start with "Image of…" — screen readers already announce that it's an image.
  • Include text that appears in the image — if there's a quote or product name on the image, include it in the alt text.


Examples:


  • ❌ "Our new product launching today"
  • ✅ "Brushed steel water bottle with engraved logo, photographed against a wooden table"


What Mavic considers when generating


  • The image content itself
  • Your post caption
  • Your brand context (Brand DNA)
  • Any product or template tags in the post


Tips


  • Always review. Auto-generated alt text is a strong starting point, but it can miss details that matter to you.
  • Don't keyword-stuff. Alt text is for accessibility first, SEO second. Stuffing keywords hurts both.
  • Check special characters. Some platforms strip emoji from alt text — keep alt text plain.






Updated: May 2026


Updated on: 07/05/2026

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