Using '@' Mentions
Using @ to reference your saved brand data
The @ symbol is the single most powerful feature in the Mavic chat. It pulls saved brand data straight into your prompt so Mavic knows exactly which Customer Profile, which Product, which Writing Style to use for the next generation.
If you've put work into your Brand DNA, @ is how you cash in on it.
How @ works
- Place your cursor anywhere in the chat input.
- Type
@. - A Select data picker opens.
- Pick a category, then pick a specific item.
- The item is inserted into your prompt as a tag (a coloured chip).
- Carry on writing your prompt — or send.
Mavic now treats that tag as a hard reference to that saved data. The output will use it.
What you can @-tag
The @ picker shows twelve categories of saved data:
Category | What it is | Where you save it |
|---|---|---|
Competitor | A brand you've added as a benchmark | Brand DNA → Competitors |
Customer profile | An audience persona | Brand DNA → Customer Profiles |
Idea | A starred content concept | Generated in chat or workflows; star to save |
Image | A generated or uploaded image | Library |
Logo | Your brand logo file(s) | Brand DNA → Brand Kit |
Notes | Free-form notes you've saved to the brand | Brand DNA |
Product | A product or service in your catalog | Brand DNA → Products & Services |
Prompt | A saved prompt | Saved via the bookmark icon in chat |
Social channel | A connected social account | Integrations |
Social post | A previously generated or published post | Library / Planner |
Template | A reusable design layout | Brand DNA → Templates |
Writing style | A documented tone & format guide | Brand DNA → Writing Style |
If a category appears empty, it's because you haven't saved anything in it yet. Add some data in Brand DNA or the Library and it'll show up.
When to use which @-tag
You want… | |
|---|---|
Output written for a specific audience | Customer profile |
Output that talks about a real product | Product |
Output written in a specific tone/format | Writing style |
Image generated using a saved layout | Template |
A post that builds on an idea you saved | Idea |
To repurpose a past post for a new channel | Social post |
To see how your post compares to a competitor | Competitor |
To reuse a prompt that worked | Prompt |
To attach your logo to a generated image | Logo |
To use a previously generated image as a reference | Image |
To target output to a specific connected account | Social channel |
To pull in a free-form note from your brand notes | Notes |
Examples
Example 1 — Targeted Instagram post
Create three Instagram captions for@Spring Cleaning Bundle, written for@Busy Parents Sara, in the@Friendly Conversationalstyle. Add a soft CTA to shop now.
Three tags: a Product, a Customer Profile, a Writing Style. Mavic now has hyper-specific direction.
Example 2 — Competitive content
Look at@Acme Co's recent posts. Suggest three Instagram post angles we can take that they aren't covering, written for@Eco-conscious Millennial.
Two tags: a Competitor and a Customer Profile. Mavic uses the competitor to find gaps and the profile to choose the angle.
Example 3 — Repurpose a past post
Take this LinkedIn post:@2026 Q1 Recap LinkedIn. Turn it into a 5-slide Instagram carousel using@Brand Carousel Slide 1template.
A Social post + a Template = an instant repurpose.
Example 4 — Refine a generated image
Generate three variations of@Hero shot — model with backpackwith the model in different outdoor settings. Apply our@Logo (white)in the top-left.
An Image + a Logo = a controlled iteration.
Tips
- Tag early in the prompt. Mavic reads left to right; tagging up front anchors the rest of the prompt.
- Tag more than one thing when it helps. Profile + Product + Writing Style is the holy trio for good content.
- If a tag is missing, the field is empty. Go save the relevant data first, then come back.
- Tags work in saved prompts too. When you build reusable prompts, embed
@-tags so the saved prompt always pulls fresh, current data. - You don't have to use
@. If you simply name something Mavic knows ("write for Solo Founder Sara"), it'll often find the right Customer Profile by name. But@is more reliable.
Removing a tag
Click the chip in the chat input and press delete / backspace — it removes like any text.
Heads up: there are two different @ features in Mavic
To avoid confusion:
- The
@in the chat input — the one in this article. References your saved brand data for the next generation. - The
@ Mentionbutton in the post editor (e.g. when editing a LinkedIn post). This one tags an external company page so they get notified when you publish. See Tagging companies & people in posts.
They look similar but do different jobs.
Why @ matters
Without @, Mavic uses sensible defaults from your Brand DNA. That's fine for general content. But the moment you have multiple customer profiles, multiple writing styles, or multiple products — defaults aren't enough. You need to point at the exact one.
That's what @ does.
Related articles
- The chat: complete guide
- Brand DNA overview
- Saving and reusing prompts
- Tagging companies & people in posts
Updated: May 2026
Updated on: 07/05/2026
Thank you!