Using '@' Mentions
Using @ to reference your saved brand data
The @ symbol is one of the most useful things in the Mavic chat. It pulls saved brand data straight into your request, so Mavic knows exactly which customer profile, which product and which writing style to use.
If you've put work into your Brand DNA, @ is how you cash in on it.
How @ works
- Place your cursor anywhere in the message box.
- Type @.
- The Select data list opens.
- Pick a category, then pick a specific item. Manage opens the page where that data lives, in a new tab.
- The item goes into your message as a tag.
- Carry on writing your request, or send.
Mavic treats that tag as a direct reference to that saved data and uses it.
What you can @-mention
The list includes:
Category | What it is | Where you save it |
|---|---|---|
Customer profile | An audience persona | Brand DNA → Customer profiles |
Idea | A content idea Mavic made for you | Chats and the Library |
Image | A generated or uploaded image | Library |
Video | A generated or uploaded video | Library |
Notes | A note on your calendar | Calendar |
Product | A product or service in your catalog | Brand DNA → Products and services |
Prompt | A saved prompt | Saved from a chat message, or Advanced → Prompts |
Social channel | A connected social account | Integrations |
Social post | A post on your calendar | Calendar |
Template | A design layout: your brand's or a public one | Brand DNA → Templates |
Writing style | A tone and format guide | Brand DNA → Brand Book → Writing Style |
Logo | Your brand logo files | Brand DNA → Brand Book → Visual Identity |
If a category is empty, you haven't saved anything in it yet. Add some data and it'll show up.
When to use which
You want… | @-mention |
|---|---|
Output written for a specific audience | Customer profile |
Output about a real product | Product |
Output in a specific tone or format | Writing style |
A design built on a saved layout | Template |
A post that builds on an idea you saved | Idea |
To repurpose a past post for a new channel | Social post |
To reuse a prompt that worked | Prompt |
Your logo on a design | Logo |
A previous image as a reference | Image |
A previous video to build on | Video |
Output aimed at a specific connected account | Social channel |
To bring in a note from your calendar | Notes |
Examples
Example 1: targeted Instagram post
Create three Instagram captions for @Spring Cleaning Bundle, written for @Busy Parents Sara, in the @Friendly Conversational style. Add a soft CTA to shop now.
Three tags: a product, a customer profile and a writing style. Mavic now has very specific direction.
Example 2: repurpose a past post
Take this LinkedIn post: @2026 Q1 Recap LinkedIn. Turn it into a 5-page Instagram carousel using the @Brand Carousel template.
A social post plus a template makes an instant repurpose.
Example 3: build on a generated image
Make three versions of @Hero shot — model with backpack, with the model in different outdoor settings. Put our @Logo (white) in the top-left.
An image plus a logo gives you a controlled iteration.
Tips
- Tag early in the request. Tagging up front anchors the rest of it.
- Tag more than one thing when it helps. Customer profile + product + writing style is the trio for great content.
- If an item is missing, save it first. Then come back and tag it.
- Tags work in saved prompts too. Put @-tags in a saved prompt and it always uses your current data.
- You don't have to use @. If you name something Mavic knows ("write for Solo Founder Sara"), it will often find it by name. @ is more reliable.
Removing a tag
Click just after the tag in the message box and press Backspace. It deletes like any text.
Two different @ features
To avoid confusion:
- The @ in the chat message box, covered here. It points Mavic at your saved brand data.
- The Mention button in the post editor. It tags a company page or person so they're notified when you publish. See Tagging companies & people in posts.
They look similar but do different jobs.
Why @ matters
Without @, Mavic uses sensible defaults from your Brand DNA. That's fine for general content. But once you have several customer profiles, writing styles or products, defaults aren't enough. You need to point at the exact one.
That's what @ does.
Related articles
- The chat: complete guide
- Brand DNA: the complete guide
- Saving and reusing prompts
- Tagging companies & people in posts
Updated: November 2026
Updated on: 01/11/2026
Thank you!