The Chat Complete Guide
The chat: complete guide
The chat is where most of the work happens in Mavic. Tell Mavic what you need in your own words: a post, an image, a video, a blog, a plan for the week. Mavic works out the steps, shows you its plan, and makes the content once you approve.
Starting a chat
Click + Start creating at the top of the navigation, or open Chats and start a new one.
A new chat greets you by time of day and suggests a few things to do based on your calendar, such as Plan my week, Fill the gaps or Add a holiday post. Click a suggestion, or type your own request.
The message box
Control | What it does |
|---|---|
+ Add context | Opens Choose media, where you attach something for Mavic to use from your Library, Browse from stock, or Upload from your device |
Saved prompts (bookmark) | Insert a prompt you saved earlier |
@ | Type @ to point Mavic at saved brand data: a customer profile, product, writing style, template and more. See Using @ to reference your saved brand data |
Auto | The model Mavic uses. Leave it on Auto unless you need a specific model |
Settings (cog) | Language, and Temporary chat for a conversation that isn't saved to your history |
How Mavic handles a request
Ask for what you want as you'd ask a colleague:
Create a LinkedIn post with an image about our new office opening next Friday.
- Mavic plans the work. It reads your request and your Brand DNA, then shows a plan: what it will make, and the credits it will use.
- You approve. The card reads Waiting for you and shows the Credits this will use. Click Let's go to go ahead or Not now to stop. You can also just reply in the chat ("go ahead", "skip the image", "approve the first two").
- Mavic makes it. Each part goes to the right specialist, for example the copy, the design and the image. Progress shows in the chat.
- You review the result. Posts open in each platform's own preview, so you see them as your audience will.
An image for a post or a post with an image? "An image for a LinkedIn post" gives you just the image. "A LinkedIn post with an image" gives you the caption and the image together.
Changing what Mavic made
Reply in the same chat, and Mavic changes what it just made:
- "Make it shorter."
- "Try again with a warmer tone."
- "Change the background to blue."
To start over instead of editing, open the asset, type what you want in Describe the change you want... and click New version (the circular arrow next to the box). Mavic remakes it from scratch.
You can also attach your own photo and ask for a change ("remove the other people from this photo"). Mavic edits your photo rather than painting a new one. To create something in the style of an image you like, attach it as a reference: Mavic keeps its composition, style and light, with your brand's content.
Approving and publishing from the chat
When Mavic is waiting for your go-ahead, approve or reject by replying in plain words, such as "approve the first two" or "redo this one, warmer". You don't need to find the card.
To publish or schedule a post you already have, ask:
Publish this tomorrow at 9am.
Mavic shows a confirmation with the channel and time. Nothing is posted until you approve, and the post's status then shows in the chat. If the date or time is unclear, Mavic asks, using your workspace's timezone.
When Mavic asks you a question
Sometimes Mavic needs more to go on, such as a date, an audience or a choice between options. Answer in the chat. You can attach files or point to items in the chat when you answer.
The Chat and Assets views
At the top of a chat, switch between Chat and Assets. Assets shows every image, video, post and document made in that chat. Click one to open it, see its version history, give feedback or make a New version.
Managing chats
Your chats are listed in the panel on the left, under Pinned, Recent, Shared and Folders. Click New folder to group chats. Use Search chats... to find an older one, or View all chats for the full list.
In an open chat, the header has Share chat, Copy chat and Delete chat. Open a chat's … menu in the list to Share chat, Rename chat, Pin chat or Delete chat, and to share it with sub-brands if you manage any.
Temporary chat
Working on something confidential, like an unannounced launch? Open Settings (the cog) in a new chat and turn on Temporary chat before you send your first message. The conversation isn't saved to your history or your brand's memory. Once a chat has started, this setting can't be changed.
Tips for better results
- Be specific. "Write a post" is weak. "Write an Instagram caption announcing our 10% spring sale for @New Pet Parents, in a friendly voice" is strong.
- Use @ early. Tag your customer profile, product and writing style in your first message rather than fixing it afterwards.
- Stay in the same chat. Mavic remembers what it made, so "make it shorter" works without repeating yourself.
- Save prompts that work. Open the … menu on your message and choose Save prompt.
Related articles
- Using @ to reference your saved brand data
- Saving and reusing prompts
- Editing and versioning generated assets
- Recurring tasks
Updated: November 2026
Updated on: 01/11/2026
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