Articles on: Brand DNA

Brand Personality

Brand Personality


Brand Personality is how your brand feels — the character behind the words. It's the difference between a clinical software company and a witty one selling the same product.


Mavic uses your Brand Personality on every piece of content it writes for you. A clear personality is what stops outputs from sounding like generic AI.


How to set it up


Go to Brand DNA → Brand Personality.


Option 1 — Let Mavic suggest


Click Generate. Based on what you said during onboarding (your business type, what you sell, who you sell to), Mavic proposes a personality. Read it. If it's close enough, click Save. If not, click Edit and adjust.


Option 2 — Pick from a framework


Mavic supports two well-known personality frameworks. Use whichever resonates:


MBTI-style — 16 personality types (e.g. INTJ — Architect, ENFP — Campaigner, ESTP — Entrepreneur).

Best when your team already thinks in MBTI terms or you want a precise communication style.


Carl Jung archetypes — 12 archetypes:


  • Innocent
  • Sage
  • Explorer
  • Outlaw
  • Magician
  • Hero
  • Lover
  • Jester
  • Everyman
  • Caregiver
  • Ruler
  • Creator


Best when you want a brand-storytelling lens (most agencies and marketers use this one).


Pick a type and click Save. You can switch frameworks any time.


Option 3 — Write your own


Click Edit on any generated personality and replace the text with your own description. Be specific:


"Confident but not corporate. We crack jokes but never about our customers. We use plain English and avoid jargon. We're optimistic and forward-leaning."


Three or four sentences like this is enough.


Tips for a strong personality


  • Be specific. "Friendly" is too vague. "Friendly like a barista who remembers your usual order" is useful.
  • Include what you're not. Negatives are powerful: "We are not stiff. We do not use the word 'leverage'."
  • Test it. Generate a post and read it aloud. Does the voice match what you wrote?


How to know it's working


Compare a post Mavic wrote before you set personality vs after. The before will feel generic. The after should feel pointed — the kind of thing only your brand would say.


If the difference is subtle, your personality description is probably too generic. Edit and add specifics.






Updated: May 2026


Updated on: 07/05/2026

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