Brand Kit

Brand Kit: logo, colors, fonts

Your Brand Kit is the visual foundation Mavic uses every time it generates an image, template, or design-led post. Three things go here: your logo, your brand colors, and your fonts.

How to set it up

Go to Brand DNA → Brand Kit.

1. Upload your logo

Click the Brand Logo tile and upload a PNG, JPG, or SVG. Use a transparent PNG if you want the logo to overlay cleanly onto generated images.

If you have a primary logo and a secondary mark (e.g. a square icon for tighter spaces), upload both.

2. Set your brand colors

Click each color tile and either:

Paste a hex code (e.g. #FF6A3D)
Use the color picker

Set at least a primary and secondary color. Add accent colors if your brand uses more.

Tip: stick to 2–4 total. More than that and Mavic-generated visuals get noisy.

3. Pick your fonts

Click each font tile and choose:

A headline font — used for big, attention-grabbing text
A subheader / body font — used for everything else

If you don't know what your fonts are, look at your website or pick a clean default. You can change them later.

4. Save

Click Save after every change. Mavic doesn't auto-save here.

How Mavic uses your Brand Kit

Image generation — colors influence palettes; logos can be applied as overlays.
Templates — every template inherits your colors and fonts by default.
Carousel posts — brand fonts and colors are used on every slide.
Brand Reports — your Brand Kit shows up in your auto-generated brand summary.

Common questions

Can I have different kits for different sub-brands?

Yes — create a separate Brand workspace for each sub-brand. Each has its own Brand DNA. See Switching workspaces.

My logo looks blurry on generated images.

Re-upload at higher resolution. SVG is best; if PNG, aim for 1024px wide minimum.

Can I lock my colors so Mavic never deviates?

Mavic strongly prefers your saved colors but image generation models occasionally introduce variations. For pixel-perfect color fidelity, use Templates (next article) where colors are explicit design properties.

Updated: May 2026

Updated on: 07/05/2026

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