Articles on: Brand DNA

Templates

Templates


Templates are reusable design layouts. Build one once and Mavic can use it again and again to produce on-brand image posts.


Templates Mavic already uses for you


You don't need a template to get on-brand designs. When you ask for content in chat:


  • Posts are built on layouts matched to your brand, using your colors, fonts and logo from Visual Identity.
  • Flyers: ask for a flyer and Mavic fills one of 72 flyer layouts with your brand's colors, fonts and logo.
  • Carousels: a seven-page brand-building carousel is among the public templates.


Build your own template when you want every post in a series to share exactly the same layout.


When to build your own


  • You want every Instagram post to share a layout (for example "quote on the top half, brand color block on the bottom").
  • You publish a recurring series (for example "Tip Tuesday" or "Founder Friday").
  • You need carousel slides with a consistent design for the hook, the content slides and the CTA.


How to create a template


  1. Go to Brand DNA → Templates.
  2. Click Create.
  3. Give the template a clear Name (for example "IG quote post" or "LinkedIn carousel") and click Create.
  4. The design editor opens. Add text, images, shapes and backgrounds. Use Resize to set the size you need.
  5. Apply your brand: the palette icon at the top of the editor's left rail holds your logos, colors and fonts from Visual Identity, so the template stays on-brand by default.
  6. Save your changes.


Already made a design you like in Studio? Open the Save menu and choose Save as brand template.


Some accounts see Visual themes in the Brand DNA menu instead of Templates. Your templates are under Templates on that page.


Using a template in chat


Type @ in the message box and select Template. Choose Brand for your own templates or Public for Mavic's, then pick one. Then write your request, for example:


Use this template to make three quote posts about resilience.


Mavic makes three image posts, each built on the template you picked.


Using a template in a workflow


Some image and social post workflows under Workflows let you pick a template in the form.


Updating a template


Click the template to open it in the editor, make your changes and save. Future designs use the new version. Designs already made are unaffected; they're copies, not live links.


To rename or delete a template, open its More options menu (⋮) and choose Rename or Delete. Use Search templates to find one in a long list.



For carousel posts (Instagram, LinkedIn), build a template with several pages, each with its own layout. This is useful when page 1 is a hook, pages 2–4 are content and page 5 is a CTA.




Updated: November 2026

Updated on: 01/11/2026

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