Articles on: Brand DNA

Visual Identity

Visual Identity: logo, colors, fonts


Your Visual Identity is the visual foundation Mavic uses every time it designs an image, template or post. It holds your logos, your brand colors, your fonts and your visual guidelines.


Where to find it


Go to Brand DNA → Brand Book → Visual Identity.


Visual Identity with Brand Logos, Brand Colors and Brand Fonts tiles


Each tile has a pencil to edit it. Changes are saved when you click Save in the drawer, so save after every change.


1. Upload your logos


  1. Click the pencil on Brand Logos (Edit Brand Logos).
  2. Under Primary logo, click Add primary logo and upload an image from your computer, pick one from your Library, or browse stock images.
  3. If you have other versions, such as a square icon for tight spaces or a white version for dark backgrounds, add them under Secondary logos with Add secondary logo.
  4. Click Save.


You can keep up to 5 logos. Use a PNG with a transparent background so the logo sits cleanly on designs. To swap your main logo, use Add a new primary logo; the current one moves to secondary.


2. Set your brand colors


  1. Click the pencil on Brand Colors (Edit Brand Colors).
  2. Under Primary Brand Colours and Secondary Brand Colours, click Add colour.
  3. For each color, type the hex code (for example #FF6A3D) or pick it with the color picker or eye dropper.
  4. Click Save.


Set at least a primary and a secondary color. Tip: stick to 2–4 in total. More than that and designs get noisy.


3. Pick your fonts


  1. Click the pencil on Brand Fonts (Edit Brand Fonts), then Add font.
  2. Choose a Role: Display, Heading, Body or Caption.
  3. Choose the Font, then its Size (px), Weight, Style and Capitalisation.
  4. Click Save.


At minimum, set a Heading font for big, attention-grabbing text and a Body font for everything else. If you don't know your fonts, look at your website or pick a clean default. You can change them later.


4. Describe your visual style


Visual Guidelines tell Mavic how your images should look: composition, photography, lighting and what to avoid.


  1. Click Add visual guidelines (or the pencil, Edit Visual Guidelines).
  2. Write your guidelines in plain sentences, for example "Natural daylight, real people, no stock-photo smiles, lots of white space."
  3. Click Save. Mavic turns your text into a list of rules (Extracted Visual Rules) you can review and edit. Anything that didn't fit a rule shows under Not mapped to a rule and won't be applied.


How Mavic uses your Visual Identity


  • Images and posts: your colors and visual guidelines shape the look; your logo can be placed on designs.
  • Templates and flyers: designs Mavic builds from templates use your colors, fonts and logo.
  • Carousels: your fonts and colors are used on every slide.


Common questions


Can I have different identities for different sub-brands?
Yes. Each brand workspace has its own Brand DNA. If you run a master brand, manage your sub-brands under Brand DNA → Sub-brands. Logos, colors and fonts a sub-brand inherits from its master brand show an Inherited badge. See Switching workspaces and teams.


My logo looks blurry on designs.
Upload a higher-resolution file: a PNG at least 1024 px wide.


Can I lock my colors so Mavic never deviates?
Mavic strongly prefers your saved colors, but image models occasionally introduce variations. For exact colors, use Templates, where colors are fixed design properties.




Updated: November 2026

Updated on: 01/11/2026

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