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Quickstart

Quickstart: your first on-brand post in 10 minutes


Welcome to Mavic. This guide gets you from sign-up to a published, on-brand social post in about ten minutes. You don't need a finished brand, a logo, or a website — Mavic is built to learn as you go.


Before you start


You need:


  • A Mavic account (sign up here)
  • One social media account you want to publish to (Instagram, LinkedIn, Facebook, X, TikTok, Threads, or Bluesky)
  • About ten minutes


Step 1 — Create your Brand workspace (2 min)


When you sign in for the first time, Mavic asks you to set up a Brand. A Brand is a workspace dedicated to one business or personal account.


  1. Click + Create Brand from the top-left brand selector.
  2. Pick the social channel you want to start publishing on.
  3. Paste your website link — Mavic will read your site to learn your messaging, offerings, and tone automatically. No website? Click I don't have one and you'll add the details manually in the next step.
  4. Enter a brand name. This can be your business name, your personal name, or something temporary. You can change it later.
  5. Tell Mavic about your business — B2B, B2C, or both, and your business type (Startup, SMB, Enterprise, Creator, Non-profit, Other). You can pick more than one.
  6. Describe what you sell and who buys it. This is the most important part of the whole flow. Be descriptive, write in your own words, share context. The richer your answer here, the more on-brand every future output will be.


You're done with onboarding. Mavic now generates three post ideas for you to choose from.


Step 2 — Connect your social channel (1 min)


So you can publish straight from Mavic.


  1. Click Integrations in the side nav.
  2. Find your channel (e.g. Instagram) and click Connect.
  3. Log in to that channel with an account that has admin permissions for the page or profile, and enable browser pop-ups when prompted.


If the connection fails, see Can't connect a social channel?


Step 3 — Set up the basics of your Brand DNA (5 min)


Brand DNA is the heart of Mavic — it's the saved knowledge Mavic pulls from every time it writes for you. The more you fill in now, the better every post will be later.


Click Brand DNA in the side nav. For now, just do these three things:


  1. Brand Kit — Upload your logo and pick your two main brand colors. (Fonts and full guidelines can wait.)
  2. Brand Personality — Click Generate. Mavic will suggest a personality based on what you said during onboarding. Edit if it's not quite right.
  3. Customer Profile — Click Generate here too. Pick the suggestion that matches your real audience best, then click Add.


That's enough Brand DNA to get started. You can come back later and add Writing Styles, Content Themes, Templates, Products, and a Ban List — each one makes Mavic smarter about your brand. See Setting up your Brand DNA for the full walkthrough.


Step 4 — Create your first post (2 min)


  1. Open Chats from the side nav.
  2. In the chat input, type a simple instruction: "Create an Instagram post announcing that we just launched."
  3. Press Send.


Mavic will return a post — image plus caption. To make it more on-brand:


  • Click the @ symbol in the chat input
  • Choose Customer profile, then pick the customer you saved earlier
  • Add: "…written for [the customer profile you just tagged]."
  • Press Send again


That's the magic of @ — it pulls saved brand data straight into your prompt. See Using @ to reference brand data for the full tour.


Step 5 — Schedule or publish


When you're happy with the post:


  • Publish now — click Publish to send it to your connected channel
  • Schedule for later — click Add to planner and drag it onto a date in the Planner


You're live.


What to do next


  • Add more Brand DNA — every Writing Style, Template, Product, and Customer Profile you save makes future posts better. Start with Brand DNA: complete guide.
  • Try a workflow — click the workflow icon in the chat composer to see guided forms for blogs, press releases, image generation, and more. See Creating content with workflows.
  • Plan your week — open Planner and add 2–3 ideas to a calendar. See Planner overview.






Updated: May 2026


Updated on: 07/05/2026

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