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Quickstart

Quickstart: your first on-brand post in 10 minutes


Welcome to Mavic. This guide gets you from sign-up to a published, on-brand social post in about ten minutes. You don't need a finished brand, a logo, or a website. Mavic learns as you go.


Before you start


You need:


  • A Mavic account
  • One social media account you want to publish to (Instagram, LinkedIn, Facebook, X, Threads, Bluesky or LINE)
  • About ten minutes


Step 1: Create your brand workspace (2 min)


When you sign in for the first time, Mavic takes you into a chat to set up your brand: a workspace for one business or personal account.


  • Share what you have. Your website, your social handles, or a PDF such as a brand deck. One link is enough to start; more makes Mavic sharper.
  • Mavic gets to work. It reviews your website, reads your social channels and researches your market.
  • Answer a few questions about your goals and how you'd like to work together.
  • Review what Mavic found. Your brand overview, positioning, personality, writing style and visual identity are saved to your Brand DNA. These are what Mavic uses to write in your voice.


"Set up your brand" onboarding chat asking for your website


Step 2: Connect your social channel (1 min)


So you can publish straight from Mavic.


  1. Click Integrations in the navigation.
  2. Click Connect and choose your channel (for example Instagram).
  3. Sign in to that channel with an account that has admin rights for the page or profile. Allow pop-ups if your browser asks.


If the connection fails, see Can't connect a social channel?


Step 3: Set up the basics of your Brand DNA (5 min)


Brand DNA is everything Mavic knows about your brand. It uses it every time it writes or designs for you. The more you fill in now, the better every post will be.


Click Brand DNA in the navigation. For now, do three things:


Brand DNA navigation with Brand Book sections


  • Visual Identity (under Brand Book): your logo and main brand colors are already set from onboarding. Edit them any time. Fonts and full guidelines can wait.


Visual Identity with logos, colors and fonts


  • Personality (under Brand Book): Mavic wrote this from what you shared during onboarding. Edit it if it's not quite right.


Personality with archetype and brand traits


  • Customer profiles: click Add profile and describe your main customer. Or ask Mavic in a chat: "Create a customer profile for our typical buyer."


That's enough to get started. Later you can add writing styles, content themes, templates, products and a ban list. Each one makes Mavic better at your brand. See Brand DNA: the complete guide.


Step 4: Create your first post (2 min)


  1. Click + Start creating at the top of the navigation. A new chat opens with suggestions based on your calendar.
  2. Type a simple request: "Create an Instagram post about [your topic]."
  3. Press Send.


Mavic plans the work, shows you the plan and asks before it makes anything. Click Let's go, or just reply "go ahead". Mavic then writes the caption and designs the image, and the post opens in Instagram's own preview so you see it as your audience will.


To make it more on-brand, point Mavic at your saved customer profile:


  1. Type @ in the message box.
  2. Choose your customer profile.
  3. Add "…written for [the profile you tagged]" and send.


That's the power of @: it pulls saved brand data straight into your request. See Using @ to reference your saved brand data.


Want a change? Reply in the same chat: "make it shorter" or "try a warmer tone". Mavic changes the post it just made. See The chat: complete guide.


Step 5: Publish or schedule


When you're happy with the post, either:


  • Ask in the chat: "Publish this now" or "Schedule this for Friday at 9am". Mavic shows a confirmation with the channel and time, and posts only after you approve. If the date or time is unclear, it asks.
  • Use the buttons: open the post and click Publish to post now, or Schedule (Add to calendar for an image) to pick a date and time.


You're live. Your post now shows on your Calendar.


What to do next


  • Add more Brand DNA. Every writing style, template, product and customer profile you save makes future posts better. Start with Brand DNA: the complete guide.
  • Try a workflow. Click Workflows in the navigation for guided forms for blogs, press releases, images and more. See Creating content with Mavic.
  • Plan your week. Open Calendar, or ask Mavic in a new chat to "plan my week". See Calendar overview.




Updated: November 2026

Updated on: 01/11/2026

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