Quickstart

Quickstart: your first on-brand post in 10 minutes

Welcome to Mavic. This guide gets you from sign-up to a published, on-brand social post in about ten minutes. You don't need a finished brand, a logo, or a website — Mavic is built to learn as you go.

Before you start

You need:

• A Mavic account (sign up here)
• One social media account you want to publish to (Instagram, LinkedIn, Facebook, X, TikTok, Threads, or Bluesky)
• About ten minutes

Step 1 — Create your Brand workspace (2 min)

When you sign in for the first time, Mavic takes you straight into a chat to set up a Brand — a workspace dedicated to one business or personal account.

1. Drop in whatever you've got — your website, your social handles (Instagram, LinkedIn, others), or a PDF like a brand deck or pitch doc. One link is enough to get going; more just makes Mavic sharper.

2. Mavic gets to work. Reviewing your website, reading your social channels, writing a social media analysis, and researching your market.
3. Mavic builds out your Brand Overview, Brand Positioning, writing personality, writing style, and visual identity.
4. Answer a few questions — What's your biggest marketing constraint? How would you like us to work together? Do you already have a social strategy I should follow?
5. Review what Mavic generated. Visual identity, Brand personality, Brand overview, Brand positioning, Brand writing styles, Social media analysis
6. Choose to add each to your brand book or skip it.  These results are what Mavic uses to write in your voice.

You're done with onboarding. Mavic confirms which brand assets are ready to review and add to your Brand Book. 

Step 2 — Connect your social channel (1 min)

So you can publish straight from Mavic.

1. Click Integrations in the side nav.
2. Find your channel (e.g. Instagram) and click Connect.
3. Log in to that channel with an account that has admin permissions for the page or profile, and enable browser pop-ups when prompted.

If the connection fails, see Can't connect a social channel?

Step 3 — Set up the basics of your Brand DNA (5 min)

Brand DNA is the heart of Mavic — it's the saved knowledge Mavic pulls from every time it writes for you. The more you fill in now, the better every post will be later.

Click Brand DNA in the side nav. 

For now, just do these three things:

1. Visual Identity (under Brand Book) — Your logo and two main brand colors are already set from onboarding. Edit them anytime. (Fonts and full guidelines can wait.)

2. Brand Personality (under Brand Book) — Mavic already generated a personality based on what you said during onboarding. Edit it if it's not quite right.

3. Customer Profile — Click Generate here too. Pick the suggestion that matches your real audience best, then click Add.

That's enough Brand DNA to get started. You can come back later and add Writing Styles, Content Themes, Templates, Products, and a Ban List — each one makes Mavic smarter about your brand. See Setting up your Brand DNA for the full walkthrough.

Step 4 — Create your first post (2 min)

1. Open Chats from the side nav.
2. In the chat input, type a simple instruction: "Create an Instagram post for [your topic here]."
3. Press Send.

Mavic will ask you a couple of questions, and then return a post — image plus caption. To make it more on-brand:

• Click the @ symbol in the chat input
• Choose Customer profile, then pick the customer you saved earlier
• Add: "…written for [the customer profile you just tagged]."
• Press Send again

That's the magic of @ — it pulls saved brand data straight into your prompt. See Using @ to reference brand data for the full tour.

Step 5 — Schedule or publish

When you're happy with the post:

• Publish now — click Publish to send it to your connected channel
• Schedule for later — click Add to planner and drag it onto a date in the Planner

You're live.

What to do next

• Add more Brand DNA — every Writing Style, Template, Product, and Customer Profile you save makes future posts better. Start with Brand DNA: complete guide.
• Try a workflow — click the workflow icon in the chat composer to see guided forms for blogs, press releases, image generation, and more. See Creating content with workflows.
• Plan your week — open Calendar and add 2–3 ideas to a calendar. See Calendar overview.

Related articles

• Setting up your Brand DNA
• Using @ to reference saved brand data
• The chat: complete guide

Updated: September 2026

Updated on: 24/09/2026