Glossary: words you'll see in Mavic

A quick reference for the words that come up in Mavic and in this help centre.

Advanced

The section of the navigation that groups Workflows, your saved Prompts and recurring Tasks.

Analytics

Where you measure performance. Socials shows how your connected accounts perform. Reports, Mentions and Export are there too.

Approval

Before Mavic makes or publishes anything, it shows you its plan and waits for your go-ahead. Click Let's go or Not now, or just reply in the chat ("go ahead", "approve the first two").

Asset

Anything you make or upload: images, videos, posts and documents such as blogs, press releases and emails. Every asset ends up in your Library.

Brand

A workspace for one business, product line or personal brand. Each brand has its own Brand DNA, calendar, library and connected channels. Switch between brands under Account → Brands.

Brand DNA

Everything Mavic knows about your brand, used every time it creates something for you. It holds your Brand Book (Overview, Positioning, Personality, Visual Identity, Writing Style, Content Themes, Ban List), your Customer profiles, your Products and services, and your Templates. The richer it is, the more on-brand everything Mavic makes.

Ban List

Words, phrases or topics Mavic should never use for your brand, such as other brands' names or overused AI phrases.

Calendar

Where everything planned, scheduled and published lives. Switch between month, week and list views, filter by channel, content type or status, and open any item to edit or reschedule it.

Chat

Where you ask Mavic for what you need, in your own words. Mavic plans the work, asks for your approval, then makes it. See The chat: complete guide.

Content Theme

A subject your brand keeps coming back to, such as "Behind the scenes" or "Sustainability stories". Themes keep your feed consistent month after month.

Credit

The unit for AI usage. Each action has its own cost in credits, and longer or richer work costs more. Before Mavic starts, its plan shows what the work will cost. Credits come from your subscription or from credit bundles. See the full list of costs under Account → Credits.

Customer Profile

A description of one of your audiences: who they are, what they need and where they spend time. Tag one with @ in chat and Mavic writes for that person.

Flyer

A single-page design, such as an event poster or promotion, that Mavic fills from one of its flyer layouts using your brand's colours, fonts and logo. Ask for one in chat.

Idea

A content concept that Mavic suggests or you save. Turn an idea into a post with Create content. A post made from an idea takes over the idea's place on your calendar.

Library

Every asset you've made or uploaded, in one place. Filter by source (generated or uploaded), type or status.

Model

The AI that writes, draws or films for you. Most people leave it on Auto, and Mavic picks for each task. If you choose a model yourself, Mavic uses that model and tells you if it can't do what you asked.

@ mention

Type @ in the chat to point Mavic at something you've saved, such as a customer profile, product, writing style, template, social post, image, video or note. Mavic uses that exact item for the next request.

There's a second @ in the Post editor: on a LinkedIn post it tags a company or person so they're notified when you publish. See Tagging companies and people in posts.

New version

A button in the asset drawer that makes an asset again from scratch, instead of editing the one you have.

Post editor

Where you write, edit, schedule and publish a post yourself, with a caption for every channel or a different one for each.

Prompt

The instruction you send Mavic in the chat. Save one you'll reuse from the … menu on your message, and find saved prompts under Advanced → Prompts or the bookmark in the message box.

Studio

Mavic's design editor, for making or adjusting an image yourself.

Task

An instruction Mavic runs on a schedule, such as "every Monday at 9am, suggest three Instagram post ideas". Create one by asking in chat, and manage your tasks under Advanced → Tasks.

Template

A reusable design layout with your brand's colours, fonts and logo. Mavic uses your templates when it designs posts. Find them in Brand DNA.

Temporary chat

A chat that isn't saved to your history or your brand's memory. Turn it on in the chat's settings before you send your first message.

Workflow

A guided form for a common job, such as an Instagram post, a blog or a writing style. Fill in a few questions and Mavic writes the prompt for you. Open Workflows from the navigation.

Writing Style

Rules for how your brand writes in one context, such as "LinkedIn thought leadership" or "Instagram captions". You can have several and choose which one Mavic uses.

Your Page

Your home page in Mavic: your week at a glance, what's coming up, and recent work.

Updated: November 2026

Updated on: 01/11/2026