30 Day Playbook

The 30-day playbook: from first post to confident marketer

Mavic is most powerful when you build a rhythm. This playbook is a four-week plan for solo founders, small business owners and time-strapped marketers. By the end you'll have published 12 or more posts, set up a complete Brand DNA, connected your channels, and have a clear view of what's working.

You don't have to follow it exactly. Skip ahead, repeat weeks, or take it slower. Mavic grows with you.

Most of this happens in one place: the chat. Ask Mavic for what you need, and it plans the work, shows you the plan and asks before it makes or publishes anything. See The chat: complete guide.

Week 1: Foundations

Goal: publish your first post and set up the bones of Brand DNA.

Day	What to do
1	Complete onboarding (Quickstart). Ask Mavic for your first post.
2	Connect your main social channel (Connecting social channels).
3	Review your Personality in Brand DNA → Brand Book. Edit anything that doesn't sound like you.
4	Add one customer profile: Brand DNA → Customer profiles → Add profile, or ask Mavic in chat to create one.
5	Check your logo and main brand colors in Brand DNA → Brand Book → Visual Identity.
6	Add your first writing style for the channel you connected (Brand Book → Writing Style).
7	Publish or schedule a second post. This time, @-tag your customer profile in the request.

Why this order matters. Each step makes the next post better. By day 7, Mavic's posts already feel more like you, because it now has a personality, an audience and a writing style to work from.

Week 2: Voice and visuals

Goal: lock in how you sound and how you look.

Day	What to do
8	Review your Positioning in Brand Book and edit it.
9	Add a content theme for the kind of content you'll publish most (Brand Book → Content Themes).
10	Save one template in Brand DNA → Templates.
11	Add 3–5 products or services (Brand DNA → Products and services → Import or New product). Mavic uses them for product content.
12	Ask for a post that uses your template, and @-tag a product in the request.
13	Add a ban list: words, phrases or topics Mavic should never use (Brand Book → Ban List). A good place to filter out AI clichés.
14	Publish or schedule your fourth post.

To fill in any Brand Book section, add it yourself, or ask Mavic in chat for a draft, for example: "Draft a positioning statement for us."

You now have a brand book Mavic uses on everything it makes.

Week 3: Operate at speed

Goal: fill the calendar, set up automations, get analytics flowing.

Day	What to do
15	Open Calendar and switch to Month. Open Holidays, pick your country, and add a holiday or two as anchors.
16	Ask Mavic: "Plan four weeks of social posts for us." Approve the plan, then ask for changes in the same chat until the ideas feel right.
17	Open the Ideas panel on the Calendar and drag the ideas onto dates.
18	Turn those ideas into posts: click an idea on the calendar and choose Create content, or ask Mavic in chat to make them.
19	Set up a recurring task, for example a weekly batch of Instagram ideas. See Recurring tasks.
20	Review your Brand Book and fill in any section that's still thin.
21	Ask Mavic to schedule this week's finished posts: "Schedule these for Tuesday and Thursday at 9am." Check the confirmation, then approve.

Week 4: Refine and grow

Goal: improve from data and expand to more channels.

Day	What to do
22	Connect a second social channel.
23	Add a writing style for that new channel.
24	Repurpose one strong post into another format, for example an Instagram caption into a LinkedIn post and a blog snippet.
25	Open Analytics → Socials to find your best-performing posts. Plan more of what works.
26	Add alt text to your last few Instagram posts (accessibility and reach).
27	Save your two best prompts so you can reuse them. See Saving prompts.
28	Invite a teammate if you have one. See Managing team members.
30	Pick the three things that worked best. Make them into recurring tasks.

What you'll have at day 30

A complete Brand DNA: personality, positioning, writing style, content themes, customer profiles, products, ban list, visual identity and templates
12 or more published posts across one or two channels
A calendar with the next two weeks already mapped
One or more recurring tasks running on their own

That's the foundation of a real, sustainable marketing function, built by you in 30 days, mostly inside one chat.

Updated: November 2026

Updated on: 01/11/2026

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