30 Day Playbook

The 30-day playbook: from first post to confident marketer

Mavic is most powerful when you build a rhythm. This playbook is a four-week plan for solo founders, small business owners, and junior marketers. By the end you'll have published 12+ posts, set up a complete Brand DNA, connected your channels, and have a measurable view of what's working.

You don't have to follow this perfectly. Skip ahead, repeat weeks, or take it slower — Mavic is designed to grow with you.

Week 1 — Foundations

Goal: publish your first post and set up the bones of Brand DNA.

Day	What to do
1	Complete onboarding (Quickstart). Generate your first post.
2	Connect your primary social channel (Connecting social channels).
3	Generate your Brand Personality in Brand DNA. Edit it.
4	Generate one Customer Profile. Add it.
5	Upload your logo and pick your two main brand colors (Brand Kit).
6	Create your first Writing Style for the channel you connected.
7	Publish or schedule a second post — this time, `@`-tag your Customer Profile in the prompt.

Why this order matters. Each step you finish makes the next post better. By day 7 your Mavic outputs already feel meaningfully more like you — that's because the model now has a personality, an audience, and a writing style to anchor on.

Week 2 — Voice & visuals

Goal: lock in how you sound and how you look.

Day	What to do
8	Add a Brand Positioning (generate it; edit it).
9	Add a Content Theme for the type of content you'll publish most often.
10	Build one Template in Brand DNA → Templates.
11	Upload 3–5 Products or Services. Mavic uses these to ground product-related content.
12	Generate a post using your Template. `@`-tag a Product in the prompt.
13	Add a Ban List — words, phrases, or topics you never want Mavic to use (good place to filter out AI-clichés).
14	Publish or schedule your fourth post.

You now have a brand book Mavic actually uses on every generation.

Week 3 — Operate at speed

Goal: fill the planner, set up automations, get analytics flowing.

Day	What to do
15	Open Planner. Switch to month view. Add a public holiday or two as anchors.
16	Use the Ideate workflow to generate a 4-week social media plan. Star the ideas you like.
17	Drag starred ideas into specific dates on the Planner.
18	Bulk-create posts from those scheduled ideas.
19	Set up a Recurring Task — for example, "Every Monday at 9am, generate three Instagram post ideas." See Recurring tasks.
20	Add 2–3 Competitors in Brand DNA → Competitors.

Week 4 — Refine and grow

Goal: improve based on data, expand to more channels.

Day	What to do
22	Connect a second social channel.
23	Create a Writing Style specific to that new channel.
24	Repurpose one strong post into a different format (e.g. Instagram caption → LinkedIn post → blog snippet).
25	Use Analyze → Socials to find your top-performing post type. Plan more of it.
26	Add Alt Text to your last few Instagram posts (accessibility + reach).
27	Save your two best prompts so you can reuse them. See Saving prompts.
28	Invite a teammate to your workspace if you have one. See Managing team members.
30	Pick the three things that worked best. Make them into recurring tasks.

What you'll have at day 30

Complete Brand DNA: personality, positioning, writing style, content theme, customer profiles, products, ban list, kit, templates
12+ published posts across 1–2 channels
A planner with the next two weeks already mapped
One or more recurring tasks running on autopilot

That's the foundation of a real, sustainable marketing function — built by you, in 30 days, mostly inside one chat.

Updated: May 2026

Updated on: 07/05/2026

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