Output Not On-Brand

Output doesn't sound on-brand — how to fix

If the posts Mavic makes feel generic, off-tone or unlike your brand, the fix is usually in your Brand DNA, not in the prompt.

Diagnostic test

Open a new chat with + Start creating and ask:

Write three Instagram captions for our most popular product.

Mavic shows you its plan and asks before it makes anything. Approve it, then read the captions. If they feel:

"Generic AI" → your Personality and Writing Style need work
"Aimed at no one specific" → your Customer profiles need work
"Wrong about the product" → your Products and services need detail
"Using words you'd never use" → add them to your Ban List

Fix 1: sharpen your Personality

Vague personality descriptions produce vague output. Replace:

❌ "Friendly"
✅ "Friendly like a barista who remembers your usual order. Direct without being terse. Confident without being corporate."

Edit it in Brand DNA → Brand Book → Personality: click the pencil on the Archetype tile. See Brand Personality.

Fix 2: build a Writing Style for the channel

A writing style is the biggest lever on copy quality. If you don't have one, add one in Brand DNA → Brand Book → Writing Style. If you do, make it more specific:

Name a reference author whose style you want to match
Specify paragraph length, sentence flow, opening style and closing style
Include 2–3 example excerpts in the style guide

See Writing Style.

Fix 3: @-mention a customer profile in your request

Don't write "for our customers". @-mention a specific customer profile, so the post is aimed at one person, not a crowd.

Create three Instagram captions about our spring sale, written for @Solo Founder Sara, in @Friendly Conversational style.

See Using @ to reference your saved brand data.

Fix 4: ban the AI clichés

Words like "unleash", "unlock", "harness", "leverage" and "in today's fast-paced world" are dead giveaways of AI-written text. Add them in Brand DNA → Brand Book → Ban List with + Add term. The Ban List article has a starter list you can paste in.

Fix 5: tell Mavic in the chat

Sometimes the fix is in the moment. Reply in the same chat and Mavic changes what it just made:

This sounds too corporate. Rewrite it in a more conversational tone, like you're texting a friend. No buzzwords.

Fixing it in chat is faster than editing Brand DNA. But if you keep giving the same feedback, update your Brand DNA so you don't have to.

Fix 6: teach it with examples

If you have past posts that hit the right tone, paste 2–3 of them into your writing style's Style guide as examples. Mavic will mirror their style.

Fix 7: check your Company Overview

Go to Brand DNA → Brand Book → Overview and read your Company Overview. Does it sound like your brand?

If not, click the pencil to edit the name and description, or Brand Information for your category, customers and home market. To start over, click Refresh Brand Book at the top of the page, enter your website or describe your business, and click Generate brand details. Review the result and click Save details. Mavic uses this overview as the baseline for everything.

Try a stronger model

Auto is right for most tasks. If you've tuned your Brand DNA and outputs still feel generic, open the model menu next to the message box (it reads Auto until you change it) and choose a more powerful text model. Higher-quality models often pick up brand nuance better.

Updated: November 2026

Updated on: 01/11/2026

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