Instagram accounts connection

Mavic connects to Instagram Business or Creator accounts (not personal accounts). Instagram connects through Facebook, because Meta owns both platforms and requires a Facebook Page for most features.

Prerequisites

Before connecting:

• Your Instagram account must be a Business or Creator account. To switch, open the Instagram app → Settings → Account → Switch to Professional Account.
• Your Instagram account must be linked to a Facebook Page you manage. To link it, in the Instagram app → Settings → Accounts Center → add your Facebook Page.

How to connect

1. Click Integrations in the left navigation.
2. Click Connect and choose Instagram.
3. Read the checklist in Connect Instagram account, then click Continue with Facebook.
4. Allow browser pop-ups.
5. Log in to Facebook. This is correct: Instagram sign-in runs through Facebook.
6. Approve every permission Mavic asks for.
7. In Choose connections, select your Instagram account.
8. Click Connect 1 page.

Your Instagram account now shows under Your connected social media channels.

Connecting with Instagram only

You may see a Connect Instagram dialog with two choices: Connect with Facebook (recommended) and Connect with Instagram only. Instagram only needs no Facebook Page, but some features aren't available. The channel then shows a No Facebook Page tag; hover over it to see what's missing. To get every feature, delete the channel and connect it again with Facebook.

What you can do

• Publish single-image posts, carousels, reels and stories, from the Post editor or by asking Mavic in chat
• Schedule posts on the Calendar
• See post engagement (likes, comments, saves, reach) in Analytics
• Ask Mavic in chat to write alt text for your images

Common issues

• "No Instagram account found": your Instagram isn't a Business or Creator account, it isn't linked to a Facebook Page you manage, you don't have admin access to that Page, or it's already connected. Fix it in Facebook or the Instagram app, then try again.
• Reels fail to publish: check the video meets Instagram's spec (MP4, vertical, within the length limit). Mavic shows the specific error.
• The connection expired: Mavic shows a warning on the channel in Integrations and explains it in plain language when a post fails for this reason. Open the channel's … menu in Integrations and click Re-authenticate.

What's not supported

• Personal Instagram accounts
• Direct messages
• Comment moderation (currently)

Related articles

• Connecting social channels
• Facebook Pages connection
• Can't connect a social channel?
• Social channels invalidated

Updated: November 2026

Updated on: 01/11/2026