Instagram accounts connection

Mavic connects to Instagram Business or Creator accounts (not personal accounts). Instagram connections route through Facebook because Meta owns both platforms.

Prerequisites

Before connecting:

1. Your Instagram account must be a Business or Creator account. To switch: open the Instagram app → Settings → Account → Switch to Professional Account.
2. Your Instagram account must be linked to a Facebook Page. To link: in the Instagram app → Settings → Account Center → Add Facebook Page.

How to connect

1. Click Integrations in the side navigation.
2. Find Instagram and click Connect.
3. Allow browser pop-ups.
4. Log in to Facebook (this is correct — Instagram auth runs through Facebook).
5. Approve permissions:

• instagram_basic
• instagram_content_publish
• instagram_manage_insights
• pages_show_list

6. Pick the Facebook Page that's linked to your Instagram account.
7. Confirm.

Your Instagram account now shows as Connected.

What you can do

• Publish single-image posts, carousels, reels, and stories
• Schedule via Planner
• Pull post engagement (likes, comments, saves, reach)
• Sync past posts
• Generate and apply alt text (see Accessibility: alt text)

Common issues

• "No Instagram accounts found" — your Instagram isn't a Business/Creator account, or it isn't linked to a Facebook Page. Fix in the Instagram app first.
• "Instagram account not linked to a Page" — link via the Instagram app, then retry.
• Reels publishing fails — check the video meets Instagram's spec (MP4, vertical, max length). Mavic surfaces specific errors.
• Token expired — re-authenticate via Integrations → Instagram → Reconnect.

What's not supported

• Personal Instagram accounts
• Direct messages
• Comment moderation (currently)

Related articles

• Connecting social channels
• Facebook Pages connection
• Accessibility: alt text
• Can't connect a social channel?

Updated: May 2026

Updated on: 07/05/2026