Long-Form Content: Blogs, Email, Press Releases

Updated: 2026

Long-form is where Mavic's Brand DNA pays off most — voice consistency over 800+ words is hard for humans, easy for AI when it has the right inputs. Here's how to brief each format.

Blog posts (800-1,500 words)

Prompt template:

Write a 1,200-word blog post titled "[working title]" for @Customer Profile. Use @Writing Style and reflect @Brand Positioning. Structure: H1, intro (with hook + promise), 4-5 H2 sections with bullets, conclusion with CTA. Include a meta description and 3 title alternatives.

Always include in your brief:

• Target keyword (1 primary, 2-3 secondary)
• Search intent (informational / commercial / navigational)
• Internal links to add (paste the URLs)
• Word count target
• Reader takeaway in 1 sentence

Strong blog structure:

1. Hook — a stat, a story, or a contrarian claim
2. Promise — what they'll know by the end
3. Body — H2 per main point, bullets for skimmers
4. Conclusion — recap + clear CTA
5. FAQ section — captures long-tail search

Pro tip: After draft 1, prompt:

Now rewrite the intro with a stronger hook and add 3 internal link suggestions where they'd fit naturally.

Email marketing

Newsletter (educational):

Write a weekly newsletter email. Subject line + preview text + 4 short sections separated by H3s + CTA. Voice: @Writing Style. Topic: [topic].

Promotional email:

Write a 250-word promo email for [product/offer]. Subject line (under 50 char), preview text (under 90 char), hook, 3 benefit bullets, social proof line, CTA button copy. Use @Writing Style.

Email rules:

• Subject line: max 50 characters, mobile-truncated
• Preview text: must NOT repeat subject — extend it
• One CTA per email (you can repeat the same button 2-3 times)
• Plain text often beats designed HTML for newsletters

A/B test by asking:

Now give me 3 subject line variants — curiosity, benefit-led, and question.

Press releases

Write a press release announcing [news] using @Brand Positioning. Standard format: dateline, headline, subhead, lead paragraph (5 W's), 2 supporting paragraphs, executive quote, boilerplate, contact. AP style.

Press release checklist:

• Headline: factual, not clever (journalists scan for news, not wit)
• Subhead: the why-it-matters in one line
• Lead: who, what, when, where, why — by sentence 2
• Quote: 1 from leadership, optionally 1 from a partner/customer
• Boilerplate: keep your standard "About [Brand]" paragraph saved as a Note (use @Notes to retrieve)
• End with ### and a media contact

Pro tip: Save your boilerplate once with @ → Notes → Save and you'll never rewrite it again.

Related articles

• Creating Long-Form Content
• Saving Notes with @
• Writing Style
• Brand Positioning

Updated on: 07/05/2026