Analyze: measuring what's working

The Analyze section turns your social activity into actionable insight. It has two main views: Socials and Competitors.

You'll find Analyze in the side navigation.

Socials

Per-channel performance for each connected social account. Drill down by:

• Channel (Instagram, LinkedIn, etc.)
• Date range
• Post type (image, carousel, reel, etc.)
• Top posts by engagement, reach, or saves

See Analyze socials.

Competitors

Track 2–5 competitor brands and see how you stack up. Includes:

• Their posting frequency
• Their top-performing post types
• Topics they're covering that you're not
• Engagement benchmarks

See Analyze competitors.

How to use Analyze well

1. Review your performance weekly. Set aside 15 minutes every Monday in Analyze → Socials.
2. Identify one experiment per week. Based on what worked or didn't.
3. Adjust your Brand DNA when you spot patterns. If reels outperform images, update your Content Theme to lean reels-heavy.
4. Save winning posts. Star the format/topic combos that performed and use them as templates for next month.

Related articles

• Analyze socials
• Analyze competitors
• Competitors in Brand DNA

Updated: May 2026

Updated on: 07/05/2026