Analyze Socials
Analyze socials
The Socials view in Analyze shows per-channel performance for each connected social account. Use it to find your best- and worst-performing posts and decide what to do more (or less) of.
How to open
Click Analyze → Socials in the side navigation.
Picking a channel
At the top of the page, switch between connected channels: Instagram, LinkedIn, Facebook, X, Threads, TikTok, Bluesky.
Each channel has its own set of metrics specific to that platform.
Date range
Default is the last 30 days. Adjust to:
- Last 7 days
- Last 30 days
- Last 90 days
- Custom range
For meaningful patterns, look at 30+ days. Anything shorter is noisy.
Metrics shown
Common across channels:
- Reach — unique accounts that saw your content
- Impressions — total views
- Engagement rate — likes + comments + shares + saves, divided by reach
- Follower growth
- Best-performing post — by engagement
- Worst-performing post — useful to learn from
- Posting cadence — actual vs. target
Channel-specific metrics:
- Instagram — saves, profile visits, story exits
- LinkedIn — impressions per follower, click-through rate
- TikTok — average watch time, completion rate
- X — reposts, replies, profile visits
- Facebook — reactions breakdown, shares per post
Filtering
Filter to find what you need:
- Format — images, carousels, reels, stories, text
- Topic — by content theme
- Day of week / time of day
- With/without hashtags
Top-post and worst-post analysis
Click any top-performing post to see:
- Why it worked (engagement breakdown)
- Audience demographics that interacted
- Suggested follow-up posts
Same for worst-performing — useful for spotting what to avoid.
Connecting analyze data back to action
Once you spot a pattern, act:
- Top format wins → run more of that format. Update Content Theme.
- Specific topic underperforming consistently → drop it from your plan or change the angle.
- Best time of day identified → use it for your highest-effort posts.
- Carousel beats image → invest in carousel templates.
Tips
- Look at engagement rate, not raw likes. Likes scale with audience size; engagement rate normalizes.
- Don't optimize for one platform's quirks. A great Instagram post and a great LinkedIn post are different things.
- Ask Mavic for a take. Once you've spotted a pattern in Analyze, paste the highlight into the chat and ask: "What should I do differently next month?"
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Updated: May 2026
Updated on: 07/05/2026
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