Analytics: Socials

Socials shows how each of your connected social accounts is performing: reach, engagement, followers and your best posts. Use it to decide what to make more of.

How to open

Click Analytics in the left navigation. Socials opens first. The menu on the left of the page also has Reports, Mentions and Export, plus the sub-brand pages if you manage sub-brands.

Socials covers Facebook, Instagram, LinkedIn, Threads and TikTok. Connect an account under Integrations first. Analytics fill in once Mavic has synced the account's data.

Choosing an account

Use the account dropdown at the top of the page to switch between your connected accounts. Each platform shows the metrics that platform provides, so Instagram and LinkedIn look a little different.

Choosing a period

Pick Last 7D, Last 14D, Last 30D, Last 3M, Last 6M or a Custom range. Turn on Compare to to see each number against the period before it.

For patterns you can trust, look at 30 days or more. Shorter periods move around a lot.

What you'll see

• Headline metrics for the period, such as reach, impressions, engagement and follower change, with the change against the previous period when Compare to is on.
• Trendlines that show how those metrics moved day by day.
• Your posts, sortable by most reach, most impressions, most engagements, highest engagement rate, most comments, most likes and more. LinkedIn adds clicks and click rate, and Instagram adds saves.
• Current posting streak, a heatmap of the days you posted.
• Follower demographics: age, gender, country and city for Instagram, and industry, job function, seniority and company size for LinkedIn. Click See full data for the full breakdown.

Looking at one post

Click a post to open its details:

• Preview: the post as it appears on the platform
• Overview: its key numbers
• Interactions: the types of action people took (on platforms that report them)
• Audience retention and Video duration (videos, on platforms that report them): how long people watched
• Trendline: how its numbers changed, hourly for the first 72 hours, then daily for up to a month

Mavic tracks a post for 30 days after it's published.

Turning what you see into action

Once you spot a pattern, act on it:

• One format keeps winning (say, carousels beat single images): make more of it. Ask Mavic in chat, "Create three carousels about …".
• A topic keeps underperforming: change the angle or drop it from your Content Themes.
• You've found your best days: schedule your most important posts for them.

You can also ask Mavic directly: "Look at my Instagram over the last 30 days. What should I do differently next month?"

Tips

• Watch engagement rate, not raw likes. Likes grow with your audience; engagement rate shows whether people care.
• Judge each platform on its own terms. A great LinkedIn post and a great Instagram post are different things.
• Need the raw numbers? Use Analytics → Export to download your social metrics.

Related articles

• Connecting social channels

Updated: November 2026

Updated on: 01/11/2026