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Analyze Competitors

Analyze competitors


The Competitors view in Analyze shows you what your tracked competitors are publishing, how they're performing, and where the gaps are between you and them.


How to open


Click Analyze → Competitors in the side navigation.


You need at least one competitor added in Brand DNA → Competitors for this view to work. See Competitors for setup.


What you'll see


For each competitor:


  • Recent posts — chronologically
  • Posting cadence — posts per week / month
  • Format mix — share of carousels vs. images vs. reels vs. text
  • Top-performing posts — sorted by engagement
  • Topic clusters — what themes they're covering most
  • Engagement benchmarks — their average engagement rate


Side-by-side with you


Toggle the Compare to my brand view. You'll see:


  • Your engagement rate vs. theirs
  • Your posting cadence vs. theirs
  • Themes they cover that you don't (gap analysis)
  • Themes you cover that they don't (your edge)
  • Format mix differences


Using competitor insight


Three ways:


1. Find content gaps to fill


If a competitor consistently posts about a topic and you don't, ask yourself:


  • Is this topic relevant to my audience?
  • Can I cover it from a different angle?
  • Should I add it as a Content Theme?


2. Steal what works (the right way)


If their carousels consistently outperform their images, that's a signal. Don't copy their posts — but consider testing more carousels yourself.


3. Avoid what doesn't


Their flops are useful data. If they tried a topic and got crickets, that's information you don't have to learn the hard way.


What's not visible


  • Their paid / boosted posts — only organic
  • Private metrics — like reach (some platforms don't expose this for non-owners)
  • Direct DMs / replies


Refreshing data


Competitor data refreshes on a schedule. To force a refresh:


  • Open the competitor in Brand DNA → Competitors
  • Click Refresh


Tips


  • Two to five competitors is the sweet spot. More than that and the comparisons lose focus.
  • Mix competitor types. Pick 1 direct competitor (sells the same thing), 1 aspirational competitor (one tier above you), and 1 alternative (something your customer might choose instead).
  • Don't obsess over them. Use competitor data to inform, not dictate. Your brand is unique — leaning too hard into "what they do" makes you a copy.






Updated: May 2026


Updated on: 07/05/2026

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