> ## Knowledge Base Index
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> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Writing Style

# Writing Style

A Writing Style is a documented set of rules for how your brand writes — tone, sentence structure, formatting, opening hooks, closing CTAs. It is the **single biggest lever on copy quality** in Mavic. If you only do one thing in Brand DNA beyond filling in your kit, do this.

You can have multiple Writing Styles per brand — for example, one for LinkedIn thought leadership, one for Instagram captions, one for blog posts.

## How to set it up

Go to **Chat → Select Workflows → Search Writing Style** 

### Option 1 — Generate from a workflow

The Writing Style workflow is the cleanest way to create one. From the chat, click the workflow icon and pick **Writing Styles**. The form will ask:
![](https://storage.crisp.chat/users/helpdesk/website/-/4/d/c/5/4dc54cebe974dc00/screenshot-2026-09-25-at-10100_kkz1jt.png =600x600)

1. **Purpose** — what are you optimizing for? (Followers, thought leadership, conversions, engagement.)
2. **Format** — is this for written posts, video scripts, or both?
3. **Target audience** — pick one of your saved Customer Profiles.
4. **Platform** — LinkedIn, blog, Facebook, Instagram, TikTok / Reels / Shorts, X / Threads / Bluesky, YouTube.
5. **Inspiration** — paste examples of writing or brands you admire.

Mavic generates a full style guide. Save it.

### Option 2 — Generate quickly from Brand DNA

In **Brand DNA → Brand Book → Writing Style**, click **Generate**. Mavic proposes one based on your existing personality and positioning. Edit and save.
![](https://storage.crisp.chat/users/helpdesk/website/-/4/d/c/5/4dc54cebe974dc00/screenshot-2026-06-05-at-25401_1210oc2.png =550x276)

### Option 3 — Add your own

Click **Add** and fill in:

* **Title** — e.g. *"LinkedIn thought leadership"*
* **Description** — one sentence
* **Style guide** — the actual rules

For the style guide, the more concrete the better. Cover:

* **Tone** — engaging? authoritative? playful? Reference an author whose style you like (e.g. *"Think Malcolm Gladwell — narrative-led, curious, builds to a takeaway"*).
* **Sentence flow** — short and punchy, or long and reflective?
* **Examples and data** — anecdotes, stats, expert quotes?
* **Formatting** — paragraph length, use of headings, bullet points
* **Openings** — bold statement, question, anecdote?
* **Closings** — reflection, action, summary?
* **Product mentions** — if relevant: subtle and educational, or direct and CTA-driven?
* **SEO** — if relevant: keyword density and where to place them

## Tailoring per platform

Different platforms need different styles. Suggested defaults if you're starting fresh:

* **LinkedIn** — professional, insight-driven, opens with a hook, ends with a question
* **Blog** — long-form, sub-headed, SEO-aware
* **Instagram captions** — visual, story-led, conversational
* **TikTok / Reels / Shorts (scripts)** — short, dynamic, hooks in the first 3 seconds
* **X / Threads / Bluesky** — concise, punchy, designed for replies
* **Email marketing** — direct, scannable, single CTA per email

Build one Writing Style per platform you take seriously. Don't try to make one style cover everything.

## Choosing a Writing Style at generation time

When you create content, you can:

* **`@`****-tag a Writing Style** in the chat — type `@`, pick **Writing style**, choose the one you want
* **Pick from a workflow form** — most content workflows have a Writing Style dropdown
* **Let Mavic auto-pick** — if you don't specify, Mavic uses the most relevant saved style for the platform

## Iterating

Writing Styles are not set-and-forget. Once a month:

1. Look at your top-performing posts.
2. Look at your worst-performing posts.
3. Edit the Writing Style to nudge toward what's working.

## Related articles

* [Brand Personality](https://mavic.crisp.help/en/article/brand-personality-1vjdb23/)
* [Customer Profiles](https://mavic.crisp.help/en/article/customer-profiles-1ji7wnu/)
* [Using @ to reference brand data](https://mavic.crisp.help/en/article/using-mentions-qduay6/)



**Updated:** September 2026