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# Writing Bios That Convert

# Writing Bios That Convert (Instagram, LinkedIn, X/Twitter)

*Updated: 2026*

A bio is your 150-character pitch. Mavic can write platform-perfect bios in seconds — but only if your **Brand DNA** is set up first. Here's how to get bios that actually drive profile clicks and follows.

## Before you start

Make sure you have these saved in **Brand DNA**:
* Brand positioning (what you do, who for)
* Brand personality (tone words)
* Customer profile (who you're talking to)
* Products / services (what you offer)

If any are missing, see [Setting Up Your Brand DNA](https://mavic.crisp.help/en/article/brand-dna-overview-slzju5/).

## Instagram bio (150 characters)

Open a new chat and type:

> Write 5 Instagram bio options for @Brand Positioning targeting @Customer Profile. Keep each under 150 characters, use line breaks, include 1-2 emojis, and end with a clear CTA.

**What makes a great IG bio:**
* Line 1: Who you help (1 line, plain language)
* Line 2: What makes you different (proof, niche, or hook)
* Line 3: CTA — "Shop below ↓", "Free guide ↓", "DM 'START'"
* Add a branded hashtag if you run one

**Pro tip:** Ask Mavic to "give me 3 bold versions and 3 calm versions" so you can A/B test tone.

## LinkedIn bio (headline + about)

LinkedIn has two slots — **Headline** (220 char) and **About** (2,600 char). Ask for both:

> Write a LinkedIn headline and About section using @Brand Positioning and @Writing Style. Headline should be benefit-led, About should be 4 short paragraphs with 1 line breaks between.

**Headline formula that works:**
`[What you do] for [who] | [proof point or differentiator] | [CTA]`

**About section structure:**
1. Hook (1 sentence — the problem you solve)
2. Who you serve and how
3. Credibility line (numbers, clients, years)
4. CTA — book a call, DM, follow

## X / Twitter bio (160 characters)

> Write 5 Twitter bio options using @Brand Positioning. 160 char max. Punchy, lowercase optional, 1 emoji max.

**X bios reward personality over polish.** Test:
* A "what + why" version
* A "credentials" version
* A "running joke" version

## Refresh quarterly

Bios go stale. Set a quarterly reminder to:
1. Review profile click rate (Instagram Insights, LinkedIn analytics)
2. Re-prompt Mavic with any new launches or proof points
3. Update across all platforms in one chat session

## Related articles

* [Setting Up Brand Personality](https://mavic.crisp.help/en/article/brand-personality-1vjdb23/)
* [Setting Up Brand Positioning](https://mavic.crisp.help/en/article/brand-positioning-1j4uydy/)
* [Using @-Mentions](https://mavic.crisp.help/en/article/using-mentions-qduay6/)