Customize your brand

As you scroll further down the Workflows page, you will reach the Customize Your Brand section. Here, you can generate brand assets that enhance and refine your brand identity. These assets help maintain consistency and ensure that all marketing materials align with your brand’s voice, style, and message.

Here are the key workflows:

Writing Styles – Define the tone, voice, and structure of your content to maintain consistency in all brand communications.
Customer Profiles – Create detailed customer personas to better tailor your messaging and marketing strategies.
Brand Positioning – Establish how your brand is perceived in the market and differentiate it from competitors.
Brand Personality – Define the characteristics and traits that shape your brand’s identity and messaging.
Ban List – Specify words, phrases, or topics to exclude from your brand’s messaging to maintain alignment with your values.

Each of these workflows are thoughtfully designed to support and enhance your brand. Think of it as a toolkit that helps shape your messaging, positioning, and personality, guiding your content creation to better align with your brand.


Writing Style

This workflow helps you create a writing style that is tailored to your brand’s voice and personality. A writing style is essential in creating content that feels authentic, engaging, and uniquely yours.

1. Tell us the purpose of your writing style



Defining the purpose of your writing style helps us generate content that aligns with your marketing objectives. Whether your goal is to grow your social media following, establish thought leadership, enhance brand engagement, or drive conversions, having a clear purpose will set the direction for how your writing style is developed.

2. You can also create a writing style specifically for generating video scripts!



3. Your writing style can also be tailored for a specific target audience



By selecting your customer profile, you can tailor your writing style to better resonate with your target audience.

Whether your customers are Innovative educator, young consumers, or tech enthusiasts, this step ensures that your writing style speaks directly to their needs, preferences, and interests, making it more engaging and effective.

To learn more about how you can use mavic to generate and add a customer profile tailored to your brand, read more here

4. Tailor Your Writing Style to Different Platforms



To provide you with greater flexibility and options, mavic allows you to create writing styles customized for different platforms.

Since communication styles and content formats vary across channels, you can develop a more precise and specific writing style that aligns with your selected platform.

Here’s how your writing style can vary across different platforms:

LinkedIn – Professional, authoritative, and industry-focused.
Blog – Informative, long-form, and SEO-optimized.
Facebook Posts – Engaging, conversational, and community-driven.
Instagram Posts – Visual, storytelling, and brand-personality focused.
TikTok, YouTube Shorts, Instagram Reels – Short-form, dynamic, and trend-driven.
X (formerly Twitter), Threads, Bluesky – Concise, engaging, and discussion-oriented.
YouTube – Video script-friendly, informative, and audience-driven.

5. If you've come across a writing style that resonates with you, let us know!



Whether it’s a personality, or brand you admire, sharing these preferences helps mavic craft a writing style that aligns with your taste. This adds a personal touch, ensuring your content reflects the tone, structure, and feel that you prefer. Here, you can generate brand assets that enhance and refine your brand identity. These assets help maintain consistency and ensure that all marketing materials align with your brand’s voice, style, and message.


6. Want a writing style that aligns with your brand but you can’t think of something in particular? Fret not!


If you want a writing style that aligns with your brand but don’t have a specific reference in mind, mavic can help! Based on your brand information, we’ll identify a suitable content creator or style that matches your brand’s personality, tone, and objectives.

7. Select the tones for your writing style


The tone of your writing shapes how your brand communicates and resonates with your audience. Choose from a variety of tones to ensure your content aligns with your brand’s personality and objectives.

8. Generate Up to 3 Writing Styles at Once

You can create up to three different writing styles simultaneously to explore various tones and approaches. However, only one writing style can be set as the default in your brand workspace.
If needed, you can tag a specific writing style for different types of content to ensure the tone matches the context—whether it’s a formal announcement, a casual social media post, or an engaging blog article.


Pro tip:



For those who want to fine-tune their writing style even further, simply click “Show advanced options” at the bottom of the page.
You’ll have the ability to:

Upload a sample writing style – Provide a document or sample that showcases the tone and structure you want to emulate.

Include a reference from a social channel or website – Share a specific post or page that embodies the writing style you like.

Set similarity preferences – Determine how closely you want mavic to match the tone and style of your samples or references, allowing for a more tailored outcome.


Customer Profiles

mavic is your trusty sidekick in identifying the perfect audience for your brand! This workflow helps you create customer profiles tailored to your brand's communication style.

With details such as demographics, painpoints, market position, mavic will generate a comprehensive and actionable customer profile to help shape content that aligns with both your audience’s needs and your brand’s identity.

1. Simply indicate the number of customer profiles that you need



As a brand explorer, you're always on the lookout for your next target audience. With mavic, you can generate up to 5 customer profiles at once, giving you flexibility in defining different audience segments.

Don’t worry—your customer profiles aren’t set in stone! You can always experiment, expand, and refine your audience personas as your brand evolves.

Tell us if your customer is a business or a person!



Whether your brand is consumer-facing (B2C) or business-facing (B2B), mavic will generate a tailor-made customer profile to match your marketing needs.

B2C – Focus on individual customers, their preferences, behaviors, and lifestyle choices.
B2B – Identify ideal business clients, industry pain points, and decision-making factors.

No matter your audience, mavic ensures that your customer profiles align with your marketing goals, helping you craft content that resonates with the right people.

3. Tag the product that you want to sell



Create a customer profile tailored to a specific product, ensuring that your target audience aligns with your marketing objectives.
By tagging a product, mavic will generate a profile that considers the ideal customer’s needs, preferences, and pain points—helping you craft messaging that resonates and drives conversions.

4. Select the social channels you want to grow your followers on



Build a customer profile tailored to your chosen social platform, ensuring that your content and engagement strategies align with the right audience.
Different platforms attract different demographics and behaviors, so mavic will help you create a profile that matches the audience expectations of your selected social channels.

5. Select the countries that you want to create for your customer profiles



Define a target audience based on specific countries to ensure your customer profiles align with local demographics, cultural preferences, and market needs.
Different countries have unique consumer behaviors, challenges, and expectations—by specifying your target regions, mavic will generate profiles that reflect localized insights for more effective marketing.

Select the age range for your customer profiles



Define the demographic segment of your audience by choosing an age range.
Different age groups have unique preferences, communication styles, and buying behaviors—this helps mavic shape your brand messaging to resonate with the right audience.

7. Select the genders of your customer profiles



Further refine your customer profile by specifying gender preferences, ensuring your messaging and branding align with the right audience.
Different demographics may have unique preferences, buying behaviors, and engagement styles, allowing mavic to craft a more targeted and effective profile.

8. Please include any additional information about the customer profiles


If you have extra details about your target audience, share them with mavic to refine your customer profiles even further.
This could include:

Lifestyle & Interests – Hobbies, values, or activities they engage in.

Shopping Behavior – How they research, compare, and purchase products.

Pain Points & Challenges – Specific problems your product or service solves.

Preferred Communication Channels – Email, social media, forums, etc.

The more details you provide, the more mavic can tailor your customer profile to match your brand’s marketing needs.

Pro Tip:

You can select “Show Advanced Option” to activate web research when generating your customer profiles.
This allows mavic to gather real-time insights from the web, ensuring your profiles are based on the latest market trends and audience behaviors.
You can also specify a website for mavic to reference, allowing the platform to tailor customer profiles to match the data and insights from trusted sources.

Brand Personality

Looking to craft a distinct and authentic voice for your content? With this workflow, you can generate and refine a brand personality that truly reflects your brand’s identity—making every content more engaging and memorable.

1. Choose a branding framework that best suits your brand's identity and positioning.



This will help define the core elements of your brand, including its values, personality, and audience connection.

Carl Jung – This framework focuses on archetypes to shape the emotional connection between your brand and its audience. It can help define your brand’s persona in a more psychological and emotional context.
MBTI (Myers-Briggs Type Indicator) – This framework categorizes personalities into 16 types, helping you align your brand’s messaging with specific customer personality traits.

2. Tell us your core brand’s core values



Share your core brand values to shape the personality and messaging of your brand. These values serve as the foundation for how your brand communicates, engages, and resonates with your audience.
By identifying and integrating your brand’s values, mavic will help create a brand personality that reflects these principles, ensuring consistency across all your marketing efforts.

3. Describe how you want your brand to be perceived by your audiences!



Clearly define how you want your brand to be seen by your target audience. Whether it’s seen as innovative, trustworthy, approachable, or authoritative, this will shape the tone and voice of your content.
By specifying your desired brand perception, mavic can craft a brand personality that resonates with your audience and generates content that consistently reinforces your brand identity.

4. What are your brand’s key mission or visions?



Share your brand’s mission and vision to provide a clear understanding of what your brand stands for. This helps shape the narrative and emotional connection with your audience.
Your mission outlines your brand’s purpose, while your vision defines where you see your brand in the future. Together, they create a roadmap for aligning your content and messaging with your brand's core values and goals.

5. What are the emotions of your brand?



Share the emotions you want your brand to evoke in your audience. Whether you want your brand to feel inspiring, calming, bold, empowering, or friendly, this will shape your brand’s tone and personality.
Defining these emotions will help ensure that your content resonates on an emotional level, creating stronger connections with your target audience.

6. And lastly, if your brand is a picture, you can share it with us!



A picture speaks a thousand words! By sharing an image that represents your brand, mavic can gain a visual understanding of your brand’s personality, aesthetics, and overall positioning.
This helps refine how your brand is shaped—whether it’s bold and dynamic, sleek and modern, warm and inviting, or minimal and elegant.

Updated on: 01/04/2025