> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://mavic.crisp.help/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Visual Identity 

# Visual Identity: logo, colors, fonts

Your Visual Identity is the visual foundation Mavic uses every time it generates an image, template, or design-led post. Three things go here: your logo, your brand colors, and your fonts.

## How to set it up

Go to **Brand DNA → Brand Book → Visual Identity**.
![](https://storage.crisp.chat/users/helpdesk/website/-/4/d/c/5/4dc54cebe974dc00/screenshot-2026-09-22-at-11072_plc0bf.png)

### 1. Upload your logo

Click the **Brand Logo** tile and upload a PNG, JPG, or SVG. Use a transparent PNG if you want the logo to overlay cleanly onto generated images.

If you have a primary logo and a secondary mark (e.g. a square icon for tighter spaces), upload both.

### 2. Set your brand colors

Click each color tile and either:

* Paste a hex code (e.g. `#FF6A3D`)
* Use the color picker

Set at least a **primary** and **secondary** color. Add accent colors if your brand uses more.

> Tip: stick to 2–4 total. More than that and Mavic-generated visuals get noisy.

### 3. Pick your fonts

Click each font tile and choose:

* A **headline** font — used for big, attention-grabbing text
* A **subheader / body** font — used for everything else

If you don't know what your fonts are, look at your website or pick a clean default. You can change them later.

### 4. Save

Click **Save** after every change. Mavic doesn't auto-save here.

## How Mavic uses your Visual Identity

* **Image generation** — colors influence palettes; logos can be applied as overlays.
* **Templates** — every template inherits your colors and fonts by default.
* **Carousel posts** — brand fonts and colors are used on every slide.
* **Brand Reports** — your Visual Identity shows up in your auto-generated brand summary.

## Common questions

**Can I have different identities for different sub-brands?**
Yes — create a separate Brand workspace for each sub-brand. Each has its own Brand DNA. See [Switching workspaces](/articles/switching-workspaces).

**My logo looks blurry on generated images.**
Re-upload at higher resolution. SVG is best; if PNG, aim for 1024px wide minimum.

**Can I lock my colors so Mavic never deviates?**
Mavic strongly prefers your saved colors but image generation models occasionally introduce variations. For pixel-perfect color fidelity, use **Templates** (next article) where colors are explicit design properties.

## Related articles

* [Templates](https://mavic.crisp.help/en/article/templates-rbksld/)
* [Brand DNA overview](https://mavic.crisp.help/en/article/brand-dna-overview-slzju5/)
* [Generating images](https://mavic.crisp.help/en/article/generating-images-10lbfs5/)



**Updated:** September 2026