> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://mavic.crisp.help/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Tagging Companies and Users

# Tagging companies and people in posts

When you publish a social post, you can tag external companies or users so they get notified. This is **different** from `@`-mentioning your saved brand data in the chat — they look similar but do different things.

## The two `@` features in Mavic

| Feature | Where | What it does |
| ---- | ---- | ---- |
| **`@`** **in the chat input** | Chat composer | References *your saved* brand data (Customer Profile, Product, Writing Style, etc.) for the next generation |
| **`@ Mention`** **in the post editor** | Post editor (e.g. when editing a LinkedIn post before publishing) | Tags an *external* company or person so they get notified when you publish |

If you want to write a post that's tailored for *your* customer Sara, that's the chat `@`. If you want to tag *Acme Co* in a LinkedIn post so their page gets pinged when you publish, that's the post-editor `@ Mention`.

## Tagging a company on LinkedIn

LinkedIn requires the official company URL — you can't free-type a company name.
![](https://storage.crisp.chat/users/helpdesk/website/-/4/d/c/5/4dc54cebe974dc00/screenshot-2026-10-02-at-91047_1pajmj6.png)

1. Click **New Post** in the side navigation.
2. Switch to the **LinkedIn** tab.
3. Scroll down to the bottom of the editor.
4. Click the **Channel Settings** dropdown.
5. Paste the **LinkedIn company/organization/school URL**.
6. Click **Insert**.

The company is now tagged. When you publish, LinkedIn notifies the page admin.

> ⚠️ Only company / organization / school pages are supported via this method on LinkedIn — not individual user profiles.

## Tagging users or pages on other channels

For Instagram, Facebook, X, Threads, and TikTok:
![](https://storage.crisp.chat/users/helpdesk/website/-/4/d/c/5/4dc54cebe974dc00/screenshot-2026-10-02-at-90856_1kjn7y3.png)
1. Mention an account in the caption
2. Type **`@username`** directly in the caption.
3. Mavic will show the available account/handle.
4. Select the correct account if it appears.
5. The mention will be included in the caption when published.

### Invite a collaborator

1. Scroll down to the bottom of the editor.
2. Click **Invite Collaborator**.
3. Type the collaborator's **username**.
4. Select the correct account from the results.

Each platform's tagging rules apply:

* **Instagram** — tags work on captions; can also tag people on the image itself (use the image-tag field)
* **Facebook** — `@PageName` works for pages you've previously interacted with; less reliable for cold tags
* **X** — straightforward `@handle`
* **Threads** — `@handle` works
* **TikTok** — `@handle` in caption

## Always check the preview before publishing

Click the **Preview** tab in the post editor. Verify:

* The mention is correctly tagged (the username should appear as a clickable link)
* Hashtags and formatting look right
* The post fits within character limits

If anything looks off, fix it before clicking **Publish**.

## Tips

* **Use official URLs for LinkedIn tags** — copy from the company's LinkedIn page header.
* **Don't over-tag.** One or two relevant mentions per post is plenty.
* **Tag for a reason.** Tagging a brand that has no relationship to the post is spammy and won't help reach.
* **For people, ask permission** when tagging customers or partners in promotional content.

## Related articles

* [Creating social media posts](https://mavic.crisp.help/en/article/creating-social-posts-19by1xx/)
* [Multi-channel publishing](https://mavic.crisp.help/en/article/multi-channel-publishing-1w83o5k/)
* [Using @ to reference brand data](https://mavic.crisp.help/en/article/using-mentions-qduay6/)



**Updated:** September 2026