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> Use this file to discover available pages before exploring further.
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# Output Not On-Brand

# Output doesn't sound on-brand — how to fix

If posts Mavic generates feel generic, off-tone, or unlike your brand, the fix is usually in your **Brand DNA** — not in the prompt.

## Diagnostic test

Open a fresh chat and ask:

> Write three Instagram captions for our most popular product.

Read them. If they feel like:

* *"Generic AI"* → your **Brand Personality** and **Writing Style** need work
* *"Aimed at no one specific"* → your **Customer Profiles** need work
* *"Wrong about the product"* → your **Products & Services** need detail
* *"Using words you'd never use"* → add them to your **Ban List**

## Fix 1: sharpen your Brand Personality

Vague personality descriptions produce vague output. Replace:

* ❌ *"Friendly"*
* ✅ *"Friendly like a barista who remembers your usual order. Direct without being terse. Confident without being corporate."*

Edit in **Brand DNA → Brand Book → Brand Personality**. See [Brand Personality](https://mavic.crisp.help/en/article/brand-personality-1vjdb23/).

## Fix 2: build a Writing Style for the channel

A Writing Style is the highest-leverage knob for copy quality. If you don't have one, generate one. If you do, make it more specific:

* Pick a reference author whose style you want to match
* Specify exact paragraph length, sentence flow, opening style, and closing style
* Include 2–3 example excerpts in the style guide

See [Writing Style](https://mavic.crisp.help/en/article/writing-style-fzezr4/).

## Fix 3: tag a Customer Profile in the prompt

Don't write *"for our customers"* — `@`-tag a specific Customer Profile. The post should be aimed at one person, not a crowd.

```
Create three Instagram captions about our spring sale, written for @Solo Founder Sara, in @Friendly Conversational style.
```

See [Using @ to reference brand data](https://mavic.crisp.help/en/article/using-mentions-qduay6/).

## Fix 4: ban the AI clichés

Words like *"unleash", "unlock", "harness", "leverage", "in today's fast-paced world"* are dead giveaways of AI-written text. Add them to your Ban List.

In **Brand DNA → Brand Book → Ban List**, click **Copy suggested ban list** to start with Mavic's curated list of common AI words.

See [Ban List](https://mavic.crisp.help/en/article/ban-list-1lx69y5/).

## Fix 5: refine in chat

Sometimes the fix is in the moment, not in Brand DNA. Tell Mavic what's wrong:

> *"This sounds too corporate. Rewrite in a more conversational tone, like you're texting a friend. Avoid corporate buzzwords."*

Iterating in-chat is faster than fixing Brand DNA, but if the same fix keeps coming up, that's a signal to update Brand DNA.

## Fix 6: train via examples

If you have past posts that hit the right tone, paste 2–3 of them into your **Writing Style** as inspiration. Mavic will mirror their style in future generations.

## Fix 7: check your Brand Overview

In **Brand DNA → Brand Book → Brand Overview**, read the auto-generated summary of your brand. Does it sound like your brand?

If not, edit it directly or click **Refresh** to re-generate. Mavic uses this overview as a baseline for everything.

## When to use a different model

The default **Auto** model is great for most tasks. If you've tuned Brand DNA and still feel outputs are generic, try the **Auto** dropdown in the chat composer and pick a more powerful model. Higher-quality models often pick up brand nuance better.

## Related articles

* [Brand DNA overview](https://mavic.crisp.help/en/article/brand-dna-overview-slzju5/)
* [Brand Personality](https://mavic.crisp.help/en/article/brand-personality-1vjdb23/)
* [Writing Style](https://mavic.crisp.help/en/article/writing-style-fzezr4/)
* [Customer Profiles](https://mavic.crisp.help/en/article/customer-profiles-1ji7wnu/)
* [Ban List](https://mavic.crisp.help/en/article/ban-list-1lx69y5/)
* [Using @ to reference brand data](https://mavic.crisp.help/en/article/using-mentions-qduay6/)



**Updated:** May 2026