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> Use this file to discover available pages before exploring further.
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# Multi-Channel Publishing

# Multi-channel publishing

Mavic lets you create one post and publish it to multiple connected channels at once — Instagram, LinkedIn, Facebook, X, Threads, TikTok, Bluesky.

## Before you start

You need:

* The relevant social channels connected in **Integrations**. See [Connecting social channels](https://mavic.crisp.help/en/article/connecting-social-channels-1o4kj3l/).
* A post created in Mavic (any of the methods in [Creating social media posts](https://mavic.crisp.help/en/article/creating-social-posts-19by1xx/)).

## How to publish to multiple channels

1. Click **Post edito**r on the **side navigation**
![](https://storage.crisp.chat/users/helpdesk/website/-/4/d/c/5/4dc54cebe974dc00/22-copy_7tyh44.png =200x700)

1. In the channel selector at the top, **toggle on** every channel you want to publish to.
![](https://storage.crisp.chat/users/helpdesk/website/-/4/d/c/5/4dc54cebe974dc00/screenshot-2026-10-02-at-91042_11upof4.png)

1. For each channel, switch to its tab and tailor the caption (character limits, hashtags, mentions). See [Editing captions per platform](https://mavic.crisp.help/en/article/editing-captions-per-platform-1jihvy9/).
2. Click **Publish** to send all channels live now, or **Add to Calendar** to schedule.

## What gets adapted automatically

Mavic handles platform-specific formatting:

* **Image aspect ratios** — Mavic generates appropriate crops where needed (e.g. 1:1 for Instagram feed, 9:16 for stories, 1.91:1 for Facebook link previews)
* **Character limits** — flagged with a real-time count
* **Hashtag count** — limit suggestions per platform
* **Link behavior** — Mavic handles platform-specific link rendering (e.g. Instagram, where links aren't clickable in captions)

## Common channel-specific quirks

* **Instagram** — links don't render as clickable in feed captions; use *"link in bio"*
* **LinkedIn** — videos must meet specific format requirements (MP4, max length); consider testing one video before scheduling many
* **TikTok** — paid partnership disclosures aren't editable from Mavic (see the TikTok known issue in [TikTok integration](https://mavic.crisp.help/en/article/tiktok-connection-kr5ksx/))
* **X** — long threads must be created as multiple connected posts
* **Facebook Pages** — only Pages are supported, not personal profiles

## Scheduling vs publishing now

| Option | When |
| ---- | ---- |
| **Publish** | Send live immediately to all selected channels |
| **Add to Planner** | Schedule for a specific date and time per channel |
| **Save as draft** | Keep working on it; not visible in the planner until you schedule |

## What happens if a publish fails

If publishing fails on one channel (e.g. a token expired or the platform's API is down), Mavic:

1. Marks that channel's post as **Failed** in the Planner
2. Sends a notification (in-app and via Slack if connected)
3. Successful channels still go live — failures don't block successes

You can retry the failed post from the Planner. If a token is expired, reconnect the channel under **Integrations**. See [Can't connect a social channel?](https://mavic.crisp.help/en/article/cant-connect-social-channel-1lzloi8/).

## Tips

* **Tailor each channel.** Don't publish identical copy to LinkedIn and X — it reads as lazy.
* **Stagger publishing time.** Audiences often overlap; publishing at slightly different times can extend reach.
* **Match aspect ratios to the platform.** A 16:9 image on Instagram looks bad — generate a square crop instead.
* **Use the Planner to balance load.** See your full week at a glance and avoid posting three things on the same day.

## Related articles

* [Creating social media posts](https://mavic.crisp.help/en/article/creating-social-posts-19by1xx/)
* [Editing captions per platform](https://mavic.crisp.help/en/article/editing-captions-per-platform-1jihvy9/)
* [Connecting social channels](https://mavic.crisp.help/en/article/connecting-social-channels-1o4kj3l/)
* [Calender overview](https://mavic.crisp.help/en/article/calendar-1k88zg/)



**Updated:** September 2026