Mavic 101: Instagram Reel Post Tips
What is an Instagram Reel post?
Instagram Reels are full-screen vertical videos that can be up to 90 seconds long if recorded in the app or 15 minutes for pre-existing uploads. If your account is public, reels under 90 seconds are eligible to be recommended and seen by more people on Instagram. Instagram offers a licensed music library for Reels, allowing users to select and incorporate music into their videos. Contemporary hit songs frequently gain traction on such video-sharing platforms.
Why is an Instagram Reel post important?
Instagram Reels are essential for brands and individuals due to their capacity to create engaging, short-form videos. They offer a direct channel for brands to reach and entertain their audience. With attention-grabbing content becoming increasingly vital in the digital sphere, Reels serve as a powerful tool to quickly convey messages, showcase products or services, and maintain audience interest in the fast-paced realm of social media. Their prominence within Instagram's platform provides an accessible and shareable space, making Reels a pivotal element for brand visibility and audience engagement in the competitive online landscape.
Tips for creating engaging & top performing Instagram Reel post:
Discover trending audio
Identify popular sounds by recognizing recurring audio clips on Instagram Reels that resonate with your brand, and use them thoughtfully. As per Instagram, when using boost in the Instagram app, reels must be less than 60 seconds with a 9:16 aspect ratio. Use of copyrighted music, GIFs, interactive stickers, face/camera filters in a reel or sharing the reel to Facebook makes the reel ineligible for boosting currently.
Avoid Sales-Oriented content
Craft Reels that entertain, inform, or engage rather than solely focusing on sales. Aim for content that resonates with your audience's interests, offering value through entertainment or trending content styles.
Consistency is key
Consistent posting on Reels enhances visibility and increases the chances of content going viral. The algorithm prioritises recent content, so maintaining a regular posting schedule keeps your profile fresh and engaging.
Collaborate for reach
Utilise Instagram's Collabs feature to collaborate with influencers or brand partners. This allows for mutual sharing of Reels across profiles, expanding reach and engagement. Tag collaborators and invite them to join when publishing your Reel for seamless sharing on both accounts.
Maintain brand consistency
Ensure a cohesive brand identity by using visuals that align with your brand's colour palette, fonts, and tone of voice. Create a recognizable and uniform aesthetic that resonates with your audience.
Write your caption
Write an engaging and compelling Instagram caption to accompany your video. A well-written caption not only enhances your post but also aids in optimising its visibility within Instagram's search algorithm. Writing an engaging caption can significantly benefit your post's performance.
Boost post performance using hashtags
Optimise your posts by using hashtags. Instagram's search feature allows users to explore content through hashtags. Incorporating relevant hashtags in your caption increases the likelihood of your post being discovered when users search for the same hashtags. This can expand your post's visibility alongside others using the same hashtag.
Discover the most fitting hashtags for your content
Uncover the best hashtags for your brand by exploring those used within your business category. Begin by examining the hashtags utilised by influencers and businesses within your industry. Additionally, brainstorm various hashtags and input them into the Instagram search bar; related hashtags will appear as you type, offering further options.
Using strategic above-mentioned tips maximises the impact and engages audiences effectively.
Instagram Reels are full-screen vertical videos that can be up to 90 seconds long if recorded in the app or 15 minutes for pre-existing uploads. If your account is public, reels under 90 seconds are eligible to be recommended and seen by more people on Instagram. Instagram offers a licensed music library for Reels, allowing users to select and incorporate music into their videos. Contemporary hit songs frequently gain traction on such video-sharing platforms.
Why is an Instagram Reel post important?
Instagram Reels are essential for brands and individuals due to their capacity to create engaging, short-form videos. They offer a direct channel for brands to reach and entertain their audience. With attention-grabbing content becoming increasingly vital in the digital sphere, Reels serve as a powerful tool to quickly convey messages, showcase products or services, and maintain audience interest in the fast-paced realm of social media. Their prominence within Instagram's platform provides an accessible and shareable space, making Reels a pivotal element for brand visibility and audience engagement in the competitive online landscape.
Tips for creating engaging & top performing Instagram Reel post:
Discover trending audio
Identify popular sounds by recognizing recurring audio clips on Instagram Reels that resonate with your brand, and use them thoughtfully. As per Instagram, when using boost in the Instagram app, reels must be less than 60 seconds with a 9:16 aspect ratio. Use of copyrighted music, GIFs, interactive stickers, face/camera filters in a reel or sharing the reel to Facebook makes the reel ineligible for boosting currently.
Avoid Sales-Oriented content
Craft Reels that entertain, inform, or engage rather than solely focusing on sales. Aim for content that resonates with your audience's interests, offering value through entertainment or trending content styles.
Consistency is key
Consistent posting on Reels enhances visibility and increases the chances of content going viral. The algorithm prioritises recent content, so maintaining a regular posting schedule keeps your profile fresh and engaging.
Collaborate for reach
Utilise Instagram's Collabs feature to collaborate with influencers or brand partners. This allows for mutual sharing of Reels across profiles, expanding reach and engagement. Tag collaborators and invite them to join when publishing your Reel for seamless sharing on both accounts.
Maintain brand consistency
Ensure a cohesive brand identity by using visuals that align with your brand's colour palette, fonts, and tone of voice. Create a recognizable and uniform aesthetic that resonates with your audience.
Write your caption
Write an engaging and compelling Instagram caption to accompany your video. A well-written caption not only enhances your post but also aids in optimising its visibility within Instagram's search algorithm. Writing an engaging caption can significantly benefit your post's performance.
Boost post performance using hashtags
Optimise your posts by using hashtags. Instagram's search feature allows users to explore content through hashtags. Incorporating relevant hashtags in your caption increases the likelihood of your post being discovered when users search for the same hashtags. This can expand your post's visibility alongside others using the same hashtag.
Discover the most fitting hashtags for your content
Uncover the best hashtags for your brand by exploring those used within your business category. Begin by examining the hashtags utilised by influencers and businesses within your industry. Additionally, brainstorm various hashtags and input them into the Instagram search bar; related hashtags will appear as you type, offering further options.
Using strategic above-mentioned tips maximises the impact and engages audiences effectively.
Updated on: 28/09/2024
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