> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://mavic.crisp.help/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Long Form Content

# Long-form content: blogs, press releases & email

Mavic's long-form workflows produce structured, edit-ready drafts. This article covers blog posts, press releases, and email marketing.

## Blog posts

### When to use

* Thought-leadership pieces
* SEO-driven articles
* Product deep-dives
* Tutorials and how-to guides

### How to create

Click the workflow icon in the chat composer and pick **Blog Post**. The form asks:

* **Topic / working title**
* **Target word count** — typically 800–1,500 for SEO, 1,500–3,000 for thought leadership
* **Customer profile** — who's reading this?
* **SEO keywords** — primary plus 2–4 supporting
* **Tone & writing style** — pick from saved Writing Styles
* **Outline preference** — let Mavic propose, or paste your own

Mavic produces a full draft with headings, intro, body, conclusion, and a meta description.

### Refining a blog

Edit directly in the document panel. You can:

* **Refine sections** — highlight a paragraph and ask Mavic to rewrite or expand
* **Translate** — convert to another language without losing brand voice
* **Add images** — generate or attach hero and inline images
* **Generate meta tags** — title, description, suggested keywords

See [Tips & Tricks: Blogs](/articles/tips-and-tricks-blogs) for structure tips that boost engagement.

## Press releases

### When to use

* Funding announcements
* Product launches
* Partnership news
* Award wins
* Major hires

### How to create

Click the workflow icon and pick **Press Release**. The form asks:

* **News headline / what's the news**
* **Date and location** (dateline)
* **Boilerplate** — the standard "About [Company]" paragraph that goes at the bottom
* **Quotes** — from your CEO, partners, or customers (Mavic can draft these or use ones you provide)
* **Tone** — formal/journalistic by default, but adjustable

Mavic produces a press release in standard format: headline, sub-headline, dateline, lede paragraph, body paragraphs, quotes, boilerplate, contact info.

### Tips

* **Keep the headline factual.** Marketing language belongs in the lede, not the headline.
* **Lead with the most newsworthy fact.** Not the company history.
* **Include at least one strong quote** with a real name and title.
* **Write the boilerplate once** and save it — re-use across releases.

See [Tips & Tricks: Press Release](/articles/tips-and-tricks-press-release).

## Email marketing

### When to use

* Newsletters
* Product launch announcements to your list
* Re-engagement campaigns
* Customer stories
* Promotions and sales

### How to create

Click the workflow icon and pick **Email Marketing**. The form asks:

* **Campaign type** — newsletter, launch, promotion, drip sequence
* **Subject line angle** (Mavic generates 3–5 to test)
* **Customer profile**
* **Goal** — engagement, click, purchase, reply
* **Single CTA** — one clear action per email
* **Length** — short (150 words), medium (300), long (500+)

Mavic produces a draft with subject lines, preview text, body, and CTA.

### Tips

* **One email = one job.** Don't promote three things in one send.
* **Test subject lines.** Ask Mavic to generate 5 variations and A/B test.
* **Personalize via merge tags.** Add `[First Name]` style placeholders if your email tool supports them.
* **Lead with the reader's benefit**, not your news.

See [Tips & Tricks: Email Marketing](/articles/tips-and-tricks-email-marketing).

## Editing long-form content

The long-form editor lives inside the chat panel:

* **Highlight text → ask to rewrite** — refine specific sections without affecting others
* **Add image** — generate or upload
* **Refine the whole document** — type a follow-up like *"shorten by 30% and tighten the intro"*
* **Restore versions** — every refinement is saved as a version
* **Download** — export as DOCX, PDF, or plain markdown

## Saving long-form drafts

All long-form drafts are saved automatically to **Library → All Assets**.

## Related articles

* [Creating content overview](https://mavic.crisp.help/en/article/creating-content-overview-1236kiv/)
* [Editing & versioning generated assets](https://mavic.crisp.help/en/article/editing-assets-zlx06k/)
* [Tips & Tricks: Blogs](/articles/tips-and-tricks-blogs)
* [Tips & Tricks: Press Release](/articles/tips-and-tricks-press-release)
* [Tips & Tricks: Email Marketing](/articles/tips-and-tricks-email-marketing)



**Updated:** May 2026