How to add Alt Text to your Instagram Posts

With mavic, you can now automatically generate and add alt text to your Instagram photos!

Why add Alt Text to your Instagram post?

🫶 Improve Accessibility: Help users with visual impairments better experience your content! 

📈 Boost SEO & Reach: Instagram uses alt text to understand what your post is about, helping the algorithm surface your content to the right audience.

⌛ Save Time — Whether auto-generated or manually added, it’s all in one place — no extra steps

Here's how you can do it:

1. Open your post Editor, select Instagram and Upload a photo.

2. The "ALT" button will then appear once you have uploaded an image.

2. You can either manually enter your own Alt Text

3. Or select Generate All and let mavic help you write one!

4. You can also prompt mavic before you let it generate, to have greater precision over your Alt Text.

Updated on: 16/07/2025