> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://mavic.crisp.help/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Getting Ideas

# Getting ideas with Mavic

A blank page is the hardest part of marketing. Mavic's **Ideate** workflows are built to fix that. Use them when you don't know what to post next.

## The Ideate workflows

Click the workflow icon in the chat composer and scroll to the **Ideate** category. You'll see:

* **Social Media Plan** — generates a multi-week plan tailored to your brand goals and audience
* **Campaign Concepts** — full campaign structure with theme, channels, post mix, and timing
* **Single Post Ideation** — three angles for a single topic
* **Content Calendar** — fills in a calendar around holidays and events

## Social Media Plan workflow

This is the highest-leverage Ideate workflow. The form asks:

* **Channels** — pick which social platforms to plan for
* **Time horizon** — 1 week, 2 weeks, or 4 weeks
* **Goal** — awareness, engagement, conversion
* **Customer profile** — who you're speaking top
* **Posting frequency** — per channel
* **Content themes** — pick from your Brand DNA themes, or let Mavic propose

Mavic returns a structured plan: a list of post ideas with channel, format, hook, and the date they should post. Each idea is starable so you can keep the ones you like.

## Single Post Ideation

Use this when you know the topic but don't know the angle.

> *"I want to post about our customer support team's recent achievement. Give me 3 angles."*

Mavic returns three distinct hooks, each suitable for a different platform or audience.

## Saving ideas

When Mavic generates ideas, click the **star icon** on the ones you like. Starred ideas are saved to your **Idea library** and can be:

* Pulled into a chat with `@` (type `@`, pick **Idea**)
* Added directly to the **Calender** on a specific date
* Turned into a full post with one click

See [Adding things to your calendar](https://mavic.crisp.help/en/article/adding-to-calendar-14eam80/).

## From idea to published post

The natural flow:

1. Run an Ideate workflow → starred ideas
2. Drag starred ideas onto specific dates in the Calendar
3. Click an idea on the Calendar → **Create content from this**
4. Mavic opens chat with the idea pre-loaded → generate the actual post
5. Refine, schedule, publish

This is how to fill a month of content in an afternoon.

## Tips

* **Generate more ideas than you need, then cut.** Aim for 3x what you'll publish.
* **Mix idea sources.** Some from Ideate, some from saved holidays, some from your own gut. The variety keeps your feed interesting.
* **Re-run the Social Media Plan workflow monthly.** Your audience and competitors shift; refresh your plan to match.
* **Use Content Themes** in Brand DNA. They make Ideate output sharper and more on-brand. See [Content Theme](https://mavic.crisp.help/en/article/content-theme-do2x23/).

## Related articles

* [Calendar overview](https://mavic.crisp.help/en/article/calendar-1k88zg/)
* [Adding things to your calendar](https://mavic.crisp.help/en/article/adding-to-calendar-14eam80/)
* [Content Theme](https://mavic.crisp.help/en/article/content-theme-do2x23/)
* [Creating social media posts](https://mavic.crisp.help/en/article/creating-social-posts-19by1xx/)



**Updated:** May 2026