> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://mavic.crisp.help/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Customer Profiles

# Customer Profiles

A Customer Profile is a written description of one of your audience segments — who they are, what they want, what they struggle with. When you tell Mavic to write *for* a Customer Profile, the output stops sounding like it's aimed at "everyone" and starts speaking to one real person.

You can have multiple profiles per brand. Most small businesses have 2–4.

## How to set them up

Go to **Brand DNA → Customer Profiles**.


### Option 1 — Generate suggestions

Click **Generate**. Mavic suggests profiles based on what you sell and what you said during onboarding. Pick the ones that match your real audience and click **Add**.

![](https://storage.crisp.chat/users/helpdesk/website/-/4/d/c/5/4dc54cebe974dc00/screenshot-2026-06-05-at-21852_za9nw6.png =550x276)

### Option 2 — Add your own

Click **+ Add** and fill in the form:

* **Name** — give the profile a memorable handle, e.g. *"Solo Founder Sara"*, *"Small-team Marketing Manager"*
* **Demographics** — age, role, location, income range
* **Goals** — what they're trying to achieve
* **Pain points** — what's currently in their way
* **Interests** — what they care about beyond your product
* **Buying behavior** — how they research, decide, and pay
* **Where they are** — channels they use, communities they hang out in

The more concrete, the better. *"Busy"* is weak. *"Has 30 minutes between school drop-off and her first meeting to do all marketing"* is strong.

## Using Customer Profiles in content

You can pull a profile into any prompt three ways:

1. **`@`-tag in chat.** Type `@`, pick **Customer profile**, choose one. The tag turns into a chip in your prompt and Mavic uses that profile for the next generation. See [Using @ to reference brand data](https://mavic.crisp.help/en/article/using-mentions-qduay6/).
2. **Select inside a workflow.** Most content workflows (Facebook post, Instagram post, blog, email, etc.) have a Customer Profile dropdown.
3. **Mention by name.** Even without `@`, if you write *"Write this for Solo Founder Sara"* and that profile exists, Mavic will use it.

## Tips for strong profiles

* **One profile = one decision-maker.** If you serve both small business owners *and* their assistants, that's two profiles.
* **Capture language they use.** If your customers say *"my books"* not *"accounting"*, write that down. Mavic will mirror it.
* **Update profiles when your audience shifts.** Profiles aren't carved in stone. Re-read them every few months.

## What changes when you use a Customer Profile

Without a profile, Mavic writes posts like:

> "Boost your productivity with our new feature."

With *"Solo Founder Sara"* profile attached:

> "When you're squeezing marketing into the 30 minutes before your first call, every saved click matters. Here's how to write a week of LinkedIn posts in one sitting."

Same product, completely different post. That's what Customer Profiles do.

## Related articles

* [Writing Style](https://mavic.crisp.help/en/article/writing-style-fzezr4/)
* [Using @ to reference brand data](https://mavic.crisp.help/en/article/using-mentions-qduay6/)
* [Creating content overview](https://mavic.crisp.help/en/article/creating-content-overview-1236kiv/)



**Updated:** May 2026