> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://mavic.crisp.help/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # Creating Social Posts # Creating social media posts This article covers everything specific to social media posts — single-image, text-only, and carousel formats. For images on their own (without a caption), see [Generating images](https://mavic.crisp.help/en/article/generating-images-10lbfs5/). For long-form content, see [Long-form content](https://mavic.crisp.help/en/article/long-form-content-1ydwzte/). ## Three ways to create a social post ### 1. Quick prompt in chat Open **Chats** and type: ![](https://storage.crisp.chat/users/helpdesk/website/-/4/d/c/5/4dc54cebe974dc00/screenshot-2026-06-09-at-13701_t8kwqd.png =550x384) > Create three Instagram posts for our new spring collection, written for `@Eco-conscious Millennial`, in `@Friendly Conversational` style. Mavic returns three posts, each with image and caption. Refine, schedule, or publish. ### 2. The "Post Editor" panel The side panel has a **Post editor** button. Click it. Pick the channel and let Mavic walk you through. ![](https://storage.crisp.chat/users/helpdesk/website/-/4/d/c/5/4dc54cebe974dc00/22-copy_153x1tw.png =300x800) ### 3. The Post workflow Click the workflow icon in the chat composer. Pick the post type that matches your channel: ![](https://storage.crisp.chat/users/helpdesk/website/-/4/d/c/5/4dc54cebe974dc00/screenshot-2026-10-02-at-95648_i3elht.png =500x300) * **Facebook Post** * **LinkedIn Post** * **Instagram Image Post / Carousel / Reel / Story / Image to Caption** * **X (Twitter) Post** * **Threads / Bluesky Post** Each workflow asks for: * **Objective** — Brand awareness, engagement, lead generation, product promotion, event announcement * **Customer profile** — pick from your saved profiles * **Tone** — friendly, professional, fun, technical, persuasive, or custom * **Topic** — what the post is about * **Specific channel goals** — depends on the platform (e.g. for LinkedIn, "Establish thought leadership") * *(Optional)* SEO keywords, hashtags, CTAs, attached image Fill in the form, review the generated prompt on the right, click **Use Prompt**, then **Send**. ## Carousel posts (Instagram, LinkedIn) Carousels use the same flow as image posts but the workflow asks how many slides and what each slide should cover. You can: * Let Mavic auto-structure (e.g. *"5 slides: 1 hook, 3 content, 1 CTA"*) * Manually specify each slide * Use a **Carousel template** from your Brand DNA so every slide is on-brand See [Carousel template tips](/articles/tips-and-tricks-carousel) for design recommendations. ## Reels, Shorts and TikTok For short-form video you have two parts: the **script** and the **video itself**. Mavic generates both. ### The script Use the **Reel** or **Short-form video script** workflow. It asks for: * Hook (first 3 seconds) * Main content * CTA * Length target * Tone & energy ### The video Once you have the script, generate the video itself. Three options: * **Text-to-video** — describe the scene from your script * **Image-to-video** — animate a single still you've already generated or uploaded * **First-and-last frame** — give Mavic two frames and have it morph between them (select models only) See [Generating videos](https://mavic.crisp.help/en/article/generating-videos-zlwph1/) for the full walkthrough, the model-by-model capability table, and tips for keeping videos on-brand with `@`-mentions. ## Editing captions per platform When a post is generated for multiple channels, character limits and formatting differ. Mavic produces one base post, then you can: 1. Click **Post editor** on the **side navigation** ![](https://storage.crisp.chat/users/helpdesk/website/-/4/d/c/5/4dc54cebe974dc00/22-copy_13mk9au.png) 1. Click each channel tab (e.g. **Instagram**, **LinkedIn**, **X**). ![](https://storage.crisp.chat/users/helpdesk/website/-/4/d/c/5/4dc54cebe974dc00/22_txts6f.png =500x400) 1. Edit the caption specifically for that channel — tighten for X, expand for LinkedIn, keep visual-led for Instagram. 2. Save. This way, one post becomes a tailored multi-channel campaign without losing the original. See [Editing captions per platform](https://mavic.crisp.help/en/article/editing-captions-per-platform-1jihvy9/). ## Tagging companies and people in a post If you want to mention an external company or user (so they get notified), use the **`@ Mention`** button inside the post editor — *not* the `@` in the chat. See [Tagging companies & people in posts](https://mavic.crisp.help/en/article/tagging-companies-and-users-ss4wvp/) for the difference. ## Adding alt text Mavic can generate alt text automatically. See [Accessibility: alt text](https://mavic.crisp.help/en/article/alt-text-qcpd97/). ## Once you have a post you like * **Add to Planner** — drag-and-drop or click **Add to Planner**, pick a date and time * **Publish now** — click **Publish** to send straight to the connected channel * **Save the prompt** so you can reuse it next time * **Star the idea** if you want to keep the underlying concept for later ## Tips for stronger social posts * **One clear job per post.** Hook, insight, takeaway. Don't try to do five things at once. * **`@`**__-tag your Customer Profile.__ A post written *for* a real person beats a post written *to* "everyone" every time. * **Use a Writing Style.** This is the easiest way to stop sounding like generic AI. * **Add a Template** for image-led posts. Templates lock in your colors, fonts, and layout. * **Iterate within the chat.** Refine in small steps rather than starting fresh. ## Related articles * [Using @ to reference brand data](https://mavic.crisp.help/en/article/using-mentions-qduay6/) * [Generating images](https://mavic.crisp.help/en/article/generating-images-10lbfs5/) * [Editing captions per platform](https://mavic.crisp.help/en/article/editing-captions-per-platform-1jihvy9/) * [Tagging companies & people in posts](https://mavic.crisp.help/en/article/tagging-companies-and-users-ss4wvp/) * [Multi-channel publishing](https://mavic.crisp.help/en/article/multi-channel-publishing-1w83o5k/) **Updated:** September 2026