> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://mavic.crisp.help/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # Creating Content Overview # Creating content with Mavic Mavic gives you three ways to create content. Pick the one that fits the moment. ## The three ways | Method | When to use | | ---- | | **Type a prompt in chat** | You know what you want. Fastest. | | **Run a workflow** | You want polished, structured output without writing the prompt. | | **Start from an idea or holiday** | You want Mavic to suggest the angle. | All three end in the same place: an editable draft inside the chat that you can refine, schedule, or publish. ## Method 1 — Type a prompt Open **Chats**, write a clear instruction, click **Send**. Better prompts produce better posts. Use this template: > [What you want] for [which channel] about [topic], written for `@[Customer profile]`, in `@[Writing style]`. [Optional: include a CTA, reference a Product, or attach an image.] Example: > Three Instagram captions for our spring sale, written for `@Eco-conscious Millennial`, in `@Friendly Conversational` style. Include a soft CTA to shop now. The `@`-tags pull in your saved Customer Profile and Writing Style. See [Using @ to reference brand data](https://mavic.crisp.help/en/article/using-mentions-qduay6/). ## Method 2 — Run a workflow Workflows are guided forms. Click the **workflow icon** in the chat composer and pick from four categories: ### Image Generation * AI image creation (photorealistic, illustrated, branded) * Product image variations * Image edits ### Video Generation * Text-to-video (describe the scene, Mavic generates it) * Image-to-video — animate a single image * Image-to-video — first-and-last frame morph (select models only) Great for Reels, TikToks, Shorts, and short-form ads. See [Generating videos](https://mavic.crisp.help/en/article/generating-videos-zlwph1/). ### Content Creation * Product Descriptions * Facebook Post * LinkedIn Posts * Instagram (image, carousel, reel script, story, image-to-caption) * Blog Posts * Email Marketing * Press Release Each workflow asks for the right inputs (objective, tone, customer profile, platform, SEO keywords, etc.) and produces a structured prompt. ### Customize Your Brand * Writing Styles * Customer Profiles * Brand Positioning * Brand Personality * Ban List These workflows live here for convenience but they ultimately update **Brand DNA**. ### Ideate * Social Media Plan * Campaign Concepts * Content Calendar Ideas Use these when the page is blank and you need a starting point. When you fill in a workflow form, the right-hand panel shows the **generated prompt**. You can edit it directly, then click **Use Prompt** to drop it into the chat. Click **Send** to run it. ## Method 3 — Start from an idea or holiday The Calendar is a goldmine for content starters: * **Saved (starred) ideas** — Mavic-generated or your own ideas you've kept * **Public holidays** — country-specific, pulled in automatically * **Social holidays** — quirky days (e.g. National Coffee Day) Mavic surfaces From the Calendar, click an idea or holiday and choose **Create content from this**. Mavic opens the chat with a pre-filled prompt referencing that starting point. See [Planning content with the Calender](https://mavic.crisp.help/en/article/calendar-1k88zg/). ## Picking which method when * **You're in a hurry, you know what you want** → type a prompt. * **You want it to look polished without much thought** → run a workflow. * **You don't know what to post** → start from a saved idea or holiday. * **You're producing volume** → use the Ideate workflow to generate a 4-week plan, then bulk-create from the planner. ## What you can create | Content type | Best method | See | | ---- | | Social media post (any channel) | Workflow or chat prompt | [Creating social media posts](https://mavic.crisp.help/en/article/creating-social-posts-19by1xx/) | | Carousel post | Workflow | [Creating social media posts](https://mavic.crisp.help/en/article/creating-social-posts-19by1xx/) | | Image | Workflow or chat prompt | [Generating images](https://mavic.crisp.help/en/article/generating-images-10lbfs5/) | | **Video (text → video)** | Workflow or chat prompt | [Generating videos](https://mavic.crisp.help/en/article/generating-videos-zlwph1/) | | **Video (animate an image)** | Workflow or chat prompt | [Generating videos](/https://mavic.crisp.help/en/article/generating-videos-zlwph1/) | | **Video (first-and-last frame)** | Workflow | [Generating videos](https://mavic.crisp.help/en/article/generating-videos-zlwph1/) | | Blog post | Workflow | [Long-form: blogs, press releases, email](https://mavic.crisp.help/en/article/long-form-content-1ydwzte/) | | Press release | Workflow | [Long-form: blogs, press releases, email](https://mavic.crisp.help/en/article/long-form-content-1ydwzte/) | | Email marketing | Workflow | [Long-form: blogs, press releases, email](/https://mavic.crisp.help/en/article/long-form-content-1ydwzte/) | | Bio (IG, LinkedIn, X) | Workflow | [Creating social media posts](https://mavic.crisp.help/en/article/creating-social-posts-19by1xx/) | | Reel / Short / TikTok script | Workflow | [Creating social media posts](https://mavic.crisp.help/en/article/creating-social-posts-19by1xx/) | | Alt text | Workflow | [Accessibility: alt text](https://mavic.crisp.help/en/article/alt-text-qcpd97/) | ## Related articles * [Using @ to reference brand data](https://mavic.crisp.help/en/article/using-mentions-qduay6/) * [Creating social media posts](https://mavic.crisp.help/en/article/creating-social-posts-19by1xx/) * [Generating images](https://mavic.crisp.help/en/article/generating-images-10lbfs5/) * [Generating videos](https://mavic.crisp.help/en/article/generating-videos-zlwph1/) * [Long-form content](https://mavic.crisp.help/en/article/long-form-content-1ydwzte/) * [Getting ideas with Mavic](https://mavic.crisp.help/en/article/getting-ideas-vfhpq4/) **Updated:** May 2026