> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://mavic.crisp.help/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Content Theme

# Content Theme

A Content Theme is a recurring subject area your brand cares about. Themes keep your social feed coherent month over month — instead of random posts, your audience starts to recognise the *kind* of content you publish.

Examples of strong themes:

* *"Founders behind the brand"* — interviews, origin stories, lessons
* *"Sustainability in fashion"* — material breakdowns, supplier stories, repair tips
* *"AI for solo marketers"* — workflows, tool reviews, prompt tips

Most brands have 2–4 themes running at once.

## How to set it up

Go to **Brand DNA → Brand Book → Content Theme**.
![](https://storage.crisp.chat/users/helpdesk/website/-/4/d/c/5/4dc54cebe974dc00/screenshot-2026-09-25-at-95725_viitju.png)

### Option 1 — Generate

Click **Generate**. Mavic proposes themes based on what you do and who you serve. Pick the ones that fit and click **Add**.
![](https://storage.crisp.chat/users/helpdesk/website/-/4/d/c/5/4dc54cebe974dc00/screenshot-2026-06-05-at-23242_1aaxpeq.png =550x275)

### Option 2 — Add your own

Click **+ Add** and fill in:
![](https://storage.crisp.chat/users/helpdesk/website/-/4/d/c/5/4dc54cebe974dc00/screenshot-2026-09-25-at-95254_1cba0q4.png =300x350)
* **Title** — short and memorable, e.g. *"Tip Tuesday"*
* **Tagline** — one line that captures the angle, e.g. *"A weekly micro-lesson on email marketing for non-marketers."*
* **Description** — what the theme covers, why it matters to your audience, and 2–3 example post ideas

The more specific your theme description, the better Mavic can stay on-theme when generating.

## How Mavic uses Content Themes

* **Ideation** — when you ask for post ideas, Mavic mixes ideas across your themes
* **Social media plans** — the Ideate workflow distributes themes evenly across the calendar
* **Content gap suggestions** — Mavic flags when you've over-indexed on one theme and ignored others

## Tips

* **Don't have too many.** 2–4 themes at once is the sweet spot. More than that and your feed loses focus.
* **Make themes ownable.** A theme should be something only your brand can credibly publish about. "Productivity tips" — too broad. "Productivity tips for hospital nurses" — much better.
* **Refresh quarterly.** Retire themes that are getting stale. Add new ones around launches and seasons.

## Related articles

* [Brand Positioning](https://mavic.crisp.help/en/article/brand-positioning-1j4uydy/)
* [Getting ideas with Mavic](https://mavic.crisp.help/en/article/getting-ideas-vfhpq4/)
* [Calender overview](https://mavic.crisp.help/en/article/calendar-1k88zg/)



**Updated:** September 2026