Brand Personality

Brand personalities help you emotionally connect with customers, differentiate marketing from competitors, and maintain consistency in your communication. This reinforces brand recall and can lead to increased brand equity.

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We currently offer 2 brand personality frameworks:

MBTI - The Myers-Briggs Personality Type is designed to identify a person's personality type, strengths, and preferences, based on a combination of 8 parameters:
Extraversion (E) – Introversion (I)
Sensing (S) – Intuition (N)
Thinking (T) – Feeling (F)
Judging (J) – Perceiving (P)

The combination of these 8 parameters will result in 1 of the following:
INTJ - Architect
INTP - Logician
ENTJ - Commander
ENTP - Debater
INFJ - Advocate
INFP - Mediator
ENFJ - Protagonist
ENFP - Campaigner
ISTJ - Logistician
ISFJ - Defender
ESTJ - Executive
ESFJ - Consul
ISTP - Virtuoso
ISFP - Adventurer
ESTP - Entrepreneur
ESFP - Entertainer


Carl Jung - This is a brand archetype framework developed by Swiss psychologist Carl Jung. The different archetypes demonstrate the different ways a brand can emotionally personify itself, making it more relatable to people.
Innocent
Sage
Explorer
Outlaw
Magician
Hero
Lover
Jester
Everyman
Caregiver
Ruler
Creator

Updated on: 02/10/2024