> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://mavic.crisp.help/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Brand Personality

# Brand Personality

Brand Personality is how your brand feels — the character behind the words. It's the difference between a clinical software company and a witty one selling the same product.

Mavic uses your Brand Personality on every piece of content it writes for you. A clear personality is what stops outputs from sounding like generic AI.

## How to set it up

Go to **Brand DNA → Brand Book → Brand Personality**.

![](https://storage.crisp.chat/users/helpdesk/website/-/4/d/c/5/4dc54cebe974dc00/screenshot-2026-09-22-at-11153_1qlbx3g.png =600x600)
Alternatively, go to **Workflows** → **Brand Personality**

![](https://storage.crisp.chat/users/helpdesk/website/-/4/d/c/5/4dc54cebe974dc00/screenshot-2026-09-24-at-14429_2lh8q0.png =600x185)

### Option 1 — Let Mavic suggest

Click **Generate**. Based on what you said during onboarding (your business type, what you sell, who you sell to), Mavic proposes a personality. Read it. If it's close enough, click **Save**. If not, click **Edit** and adjust.

### Option 2 — Pick from a framework

Mavic supports two well-known personality frameworks. Use whichever resonates:

![](https://storage.crisp.chat/users/helpdesk/website/-/4/d/c/5/4dc54cebe974dc00/screenshot-2026-06-08-at-11094_10dzv9u.png =550x154)

**MBTI-style** — 16 personality types (e.g. *INTJ — Architect*, *ENFP — Campaigner*, *ESTP — Entrepreneur*).
Best when your team already thinks in MBTI terms or you want a precise communication style.

**Carl Jung archetypes** — 12 archetypes:

* Innocent
* Sage
* Explorer
* Outlaw
* Magician
* Hero
* Lover
* Jester
* Everyman
* Caregiver
* Ruler
* Creator

Best when you want a brand-storytelling lens (most agencies and marketers use this one).

Pick a type and click **Save**. You can switch frameworks any time.

### Option 3 — Write your own

Click **Edit** on any generated personality and replace the text with your own description. Be specific:

> "Confident but not corporate. We crack jokes but never about our customers. We use plain English and avoid jargon. We're optimistic and forward-leaning."

Three or four sentences like this is enough.

## Tips for a strong personality

* **Be specific.** "Friendly" is too vague. "Friendly like a barista who remembers your usual order" is useful.
* **Include what you're not.** Negatives are powerful: *"We are not stiff. We do not use the word 'leverage'."*
* **Test it.** Generate a post and read it aloud. Does the voice match what you wrote?

## How to know it's working

Compare a post Mavic wrote *before* you set personality vs *after*. The before will feel generic. The after should feel pointed — the kind of thing only your brand would say.

If the difference is subtle, your personality description is probably too generic. Edit and add specifics.

## Related articles

* [Writing Style](https://mavic.crisp.help/en/article/writing-style-fzezr4/?bust=1780555175084)
* [Brand Positioning](https://mavic.crisp.help/en/article/brand-positioning-1j4uydy/)
* [Brand DNA overview](https://mavic.crisp.help/en/article/brand-dna-overview-slzju5/)



**Updated:** September 2026