> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://mavic.crisp.help/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Best Practices for Long Form Content

# Long-Form Content: Blogs, Email, Press Releases

*Updated: 2026*

Long-form is where Mavic's Brand DNA pays off most — voice consistency over 800+ words is hard for humans, easy for AI when it has the right inputs. Here's how to brief each format.

## Blog posts (800-1,500 words)

**Prompt template:**
> Write a 1,200-word blog post titled "[working title]" for @Customer Profile. Use @Writing Style and reflect @Brand Positioning. Structure: H1, intro (with hook + promise), 4-5 H2 sections with bullets, conclusion with CTA. Include a meta description and 3 title alternatives.

**Always include in your brief:**
* Target keyword (1 primary, 2-3 secondary)
* Search intent (informational / commercial / navigational)
* Internal links to add (paste the URLs)
* Word count target
* Reader takeaway in 1 sentence

**Strong blog structure:**
1. Hook — a stat, a story, or a contrarian claim
2. Promise — what they'll know by the end
3. Body — H2 per main point, bullets for skimmers
4. Conclusion — recap + clear CTA
5. FAQ section — captures long-tail search

**Pro tip:** After draft 1, prompt:
> Now rewrite the intro with a stronger hook and add 3 internal link suggestions where they'd fit naturally.

## Email marketing

**Newsletter (educational):**
> Write a weekly newsletter email. Subject line + preview text + 4 short sections separated by H3s + CTA. Voice: @Writing Style. Topic: [topic].

**Promotional email:**
> Write a 250-word promo email for [product/offer]. Subject line (under 50 char), preview text (under 90 char), hook, 3 benefit bullets, social proof line, CTA button copy. Use @Writing Style.

**Email rules:**
* Subject line: max 50 characters, mobile-truncated
* Preview text: must NOT repeat subject — extend it
* One CTA per email (you can repeat the same button 2-3 times)
* Plain text often beats designed HTML for newsletters

**A/B test by asking:**
> Now give me 3 subject line variants — curiosity, benefit-led, and question.

## Press releases

> Write a press release announcing [news] using @Brand Positioning. Standard format: dateline, headline, subhead, lead paragraph (5 W's), 2 supporting paragraphs, executive quote, boilerplate, contact. AP style.

**Press release checklist:**
* Headline: factual, not clever (journalists scan for news, not wit)
* Subhead: the why-it-matters in one line
* Lead: who, what, when, where, why — by sentence 2
* Quote: 1 from leadership, optionally 1 from a partner/customer
* Boilerplate: keep your standard "About [Brand]" paragraph saved as a Note (use `@Notes` to retrieve)
* End with `###` and a media contact

**Pro tip:** Save your boilerplate once with `@ → Notes → Save` and you'll never rewrite it again.

## Related articles

* [Creating Long-Form Content](https://mavic.crisp.help/en/article/long-form-content-1ydwzte/)
* [Using @ Mentions](https://mavic.crisp.help/en/article/using-mentions-qduay6/) 
* [Writing Style](https://mavic.crisp.help/en/article/writing-style-fzezr4/)
* [Brand Positioning](https://mavic.crisp.help/en/article/brand-positioning-1j4uydy/)