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> Use this file to discover available pages before exploring further.
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# Ban List

# Ban List

The Ban List tells Mavic which words, phrases, or topics to avoid in everything it generates for your brand. It's the fastest fix when AI outputs drift off-brand.

## What to put on it

Three categories tend to make up most ban lists:

### 1. AI-clichés

Words that immediately make content feel AI-written. Common offenders:

* *"unleash"*, *"unlock"*, *"harness"*
* *"in today's fast-paced world"*
* *"game-changer"*, *"revolutionary"*, *"cutting-edge"*
* *"tapestry"*, *"realm"*, *"navigate the landscape"*
* *"delve"*, *"elevate"*, *"empower"*

Mavic provides a **suggested ban list** of common AI words — click **Copy suggested ban list** at the top of the page and paste it into your text box as a starting point.

### 2. Competitor names and protected terms

* Names of competitors you don't want to amplify
* Trademarks you can't legally use
* Acronyms specific to other companies

### 3. Off-brand language

* Buzzwords your brand has decided to never use
* Casual words for a serious brand (or vice versa)
* Anything you've gotten complaints about

## How to set it up

Go to **Brand DNA → Brand Book → Ban List**.
![](https://storage.crisp.chat/users/helpdesk/website/-/4/d/c/5/4dc54cebe974dc00/screenshot-2026-09-24-at-21220_19a60y3.png =550x214)

1. Click **Edit**.
2. Type or paste your words and phrases, one per line.
3. Click **Save**.

You can come back and add more any time.

## Important caveat

The Ban List is a strong nudge, not a hard filter. Mavic will do its best to avoid these words, but they may still appear occasionally — especially with longer documents or when a banned word is contextually unavoidable.

If a banned word slips through, regenerate the output or refine with the prompt: *"Rewrite without using the word X."*

## Tips

* **Start with the suggested list.** It catches 80% of AI-cliché issues out of the box.
* **Add as you spot patterns.** Every time you find yourself editing the same word out, add it.
* **Review quarterly.** Some words you banned a year ago might be fine now (and vice versa).

## Related articles

* [Brand Personality](https://mavic.crisp.help/en/article/brand-personality-1vjdb23/)
* [Writing Style](https://mavic.crisp.help/en/article/writing-style-fzezr4/)



**Updated:** September 2026