[Article 4] Discover and Create your ideal customer profile

Better targeting starts with knowing exactly who you're talking to.

Marketing without a clear customer in mind is like writing a message in a bottle. You’re creating content, but you’re not sure who’s receiving it.

That’s why Mavic helps you define your Ideal Customer Profile, so every post, caption, email, and campaign speaks directly to the people who matter most to your brand.

🎯 Why Customer Profiles Matter

Your audience is more than just a demographic. They have preferences, behaviors, goals, and pain points. When you define that clearly, Mavic adapts your tone, language, and content strategy to match their mindset.

This creates real nuance in your content:

• Posts sounds more personal and relevant
• Brand voice and writing style becomes more focused and persuasive
• Your brand feels familiar to the people it's meant for

🤖 Two Ways to Create Customer Profiles

We built the Customer Profile page to give you flexibility and control, no guessing required.

You can either:

Manually create a profile if you already know your ideal customer well

1. To get started, head to your Branding page and select Customer Profile. Then, click Add.
2. You’ll be prompted to choose your customer type: B2B or B2C. This choice helps mavic tailor your brand’s messaging style, tone, and content recommendations to better resonate with your target audience.
3. Whether you're speaking to businesses or individual consumers, your customer profile ensures your content speaks their language. Clearly, confidently, and effectively.

Prompt Mavic to generate one for you based on your brand and industry

1. To get started, head to your Branding page and select Customer Profile. Then, click Generate
2. This will automatically open a prompt in the mavic chat.
3. Simply hit Send, and mavic will create a tailored customer profile based on your brand and industry.

It’s a quick way to gain clarity on your target audience and start crafting content that truly connects.

Both methods are fully editable and built to evolve. You’re never locked in.

📊 Use Real-World Data to Guide Strategy

Each customer profile includes real-world demographic insights - behaviors, motivations, and content preferences. You’re not just imagining your audience, you're grounding your strategy in actual market data.

This gives you:

• A clearer picture of who you’re writing for
• Better visibility into how your content will land
• More informed creative decisions, especially across different channels

💡 Why This Is Valuable

When you create content without an audience in mind, you risk being vague or generic. But with a clear customer profile:

• You reduce guesswork
• You write with purpose
• You align every post to a person, not a persona

That’s what makes your content resonate and convert.

✅ TL;DR

Your Customer Profile helps Mavic craft more targeted, effective content, and gives you deeper insight into the people you want to reach.

Set it once, refine as you go, and watch your marketing become more intentional and impactful.

Updated on: 29/07/2025