> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://mavic.crisp.help/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Analyze Socials

# Analyze socials

The **Socials** view in Analyze shows per-channel performance for each connected social account. Use it to find your best- and worst-performing posts and decide what to do more (or less) of.

## How to open

Click **Analyze → Socials** in the side navigation.

## Picking a channel
![](https://storage.crisp.chat/users/helpdesk/website/-/4/d/c/5/4dc54cebe974dc00/screenshot-2026-06-09-at-45817_6emgzy.png =550x353)

At the top of the page, switch between connected channels: Instagram, LinkedIn, Facebook, X, Threads, TikTok, Bluesky.

Each channel has its own set of metrics specific to that platform.

## Date range
![](https://storage.crisp.chat/users/helpdesk/website/-/4/d/c/5/4dc54cebe974dc00/screenshot-2026-06-09-at-45941_j5h40n.png =550x405)
Default is the last 30 days. Adjust to:

* Last 7 days
* Last 30 days
* Last 90 days
* Custom range

For meaningful patterns, look at 30+ days. Anything shorter is noisy.

## Metrics shown

Common across channels:

* **Reach** — unique accounts that saw your content
* **Impressions** — total views
* **Engagement rate** — likes + comments + shares + saves, divided by reach
* **Follower growth**
* **Best-performing post** — by engagement
* **Worst-performing post** — useful to learn from
* **Posting cadence** — actual vs. target

Channel-specific metrics:

* **Instagram** — saves, profile visits, story exits
* **LinkedIn** — impressions per follower, click-through rate
* **TikTok** — average watch time, completion rate
* **X** — reposts, replies, profile visits
* **Facebook** — reactions breakdown, shares per post

## Filtering

Filter to find what you need:

* **Format** — images, carousels, reels, stories, text
* **Topic** — by content theme
* **Day of week / time of day**
* **With/without hashtags**

## Top-post and worst-post analysis

Click any top-performing post to see:

* Why it worked (engagement breakdown)
* Audience demographics that interacted
* Suggested follow-up posts

Same for worst-performing — useful for spotting what to avoid.

## Connecting analyze data back to action

Once you spot a pattern, act:

* **Top format wins** → run more of that format. Update Content Theme.
* **Specific topic underperforming consistently** → drop it from your plan or change the angle.
* **Best time of day identified** → use it for your highest-effort posts.
* **Carousel beats image** → invest in carousel templates.

## Tips

* **Look at engagement rate, not raw likes.** Likes scale with audience size; engagement rate normalizes.
* **Don't optimize for one platform's quirks.** A great Instagram post and a great LinkedIn post are different things.
* **Ask Mavic for a take.** Once you've spotted a pattern in Analyze, paste the highlight into the chat and ask: *"What should I do differently next month?"*

## Related articles

* [Analyze overview](https://mavic.crisp.help/en/article/analyze-overview-zefk7b/)



**Updated:** May 2026