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# Analyze Overview

# Analyze competitors

The **Competitors** view in Analyze shows you what your tracked competitors are publishing, how they're performing, and where the gaps are between you and them.

## How to open

Click **Analyze → Competitors** in the side navigation.
![](https://storage.crisp.chat/users/helpdesk/website/-/4/d/c/5/4dc54cebe974dc00/screenshot-2026-10-01-at-11002_fp7lv6.png =550x330)

You need at least one competitor added in **Brand DNA → Competitors** for this view to work. See [Competitors](/articles/competitors) for setup.

## What you'll see

For each competitor:

* **Recent posts** — chronologically
* **Posting cadence** — posts per week / month
* **Format mix** — share of carousels vs. images vs. reels vs. text
* **Top-performing posts** — sorted by engagement
* **Topic clusters** — what themes they're covering most
* **Engagement benchmarks** — their average engagement rate

## Side-by-side with you

Toggle the **Compare to my brand** view. You'll see:

* Your engagement rate vs. theirs
* Your posting cadence vs. theirs
* Themes they cover that you don't (gap analysis)
* Themes you cover that they don't (your edge)
* Format mix differences

## Using competitor insight

Three ways:

### 1. Find content gaps to fill

If a competitor consistently posts about a topic and you don't, ask yourself:

* Is this topic relevant to my audience?
* Can I cover it from a different angle?
* Should I add it as a Content Theme?

### 2. Steal what works (the right way)

If their carousels consistently outperform their images, that's a signal. Don't copy their posts — but consider testing more carousels yourself.

### 3. Avoid what doesn't

Their flops are useful data. If they tried a topic and got crickets, that's information you don't have to learn the hard way.

## What's not visible

* **Their paid / boosted posts** — only organic
* **Private metrics** — like reach (some platforms don't expose this for non-owners)
* **Direct DMs / replies**

## Refreshing data

Competitor data refreshes on a schedule. To force a refresh:

* Open the competitor in **Brand DNA → Competitors**
* Click **Refresh**

## Tips

* **Two to five competitors is the sweet spot.** More than that and the comparisons lose focus.
* **Mix competitor types.** Pick 1 direct competitor (sells the same thing), 1 aspirational competitor (one tier above you), and 1 alternative (something your customer might choose instead).
* **Don't obsess over them.** Use competitor data to inform, not dictate. Your brand is unique — leaning too hard into "what they do" makes you a copy.

## Related articles

* [Competitors in Brand DNA](/articles/competitors)
* [Analyze socials](https://mavic.crisp.help/en/article/analyze-socials-4epsxa/)
* [Analyze overview](https://mavic.crisp.help/en/article/analyze-overview-zefk7b/)



**Updated:** September 2026